More Industry News articles

NTL has confirmed it is in the process of reviewing its strategic plans, which could result in the sale of the group’s television and radio broadcasting business. According to the Financial Times, the sale of the UK cable operators ‘tower’ business is expected to generate at least £1.2 billion. A spokesperson confirmed that NTL is… Continue reading NTL Reviewing Plans Which Could Result In Sale Of ‘Towers’ Business

Sir Martin Sorrell’s WPP is to acquire Grey Global for £845 million in a deal that brings it neck and neck with US-owned Omnicom for the title of the world’s largest advertising agency.WPP saw off competition from French advertising group Havas and San Francisco-based private equity firm Hellman & Friedman with a knockout bid that… Continue reading WPP Wins Battle For Grey With £845 Million Bid

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

‘The newspaper is the new mass-market medium’, according to the chief operating officer of Independent News & Media. Speaking at the World Association of Newspapers (WAN) 39th annual congress, Gavin O’Reilly, who is also the first vice president of WAN, put forward the ten reasons why he thinks newspapers are still the best advertising medium.… Continue reading Ten Reasons Why The Newspaper Is The New Mass Market Medium

Media super-regulator Ofcom has rejected the complaints of almost 50 viewers who claimed that a controversial television commercial for Golden Wonder’s Nik Naks was offensive and unsuitable for children.The 30-second spot, which parodied a scene from Alien, saw a giant Nik Nak burst from a man’s stomach accompanied by a voiceover encouraging viewers to ‘Eat… Continue reading Ofcom Not Offended By Golden Wonder’s Nik Naks

The turbulent summer weather has led to European consumers choosing the internet over their traditional outdoor summer activities, according to online marketing group, TradeDoubler. The latest TradeDoubler Tracker report said, sales volumes grew month on month, with four-of-the-five leading sectors having increased volume in what is traditionally a quieter month for online transactions. The figures… Continue reading Dismal Summer Sends Sun-Seekers Online

Global advertising group, Aegis, performed admirably last week with shares rising by an impressive 9.77%. The group recently revealed increased revenues for the first six months of 2004, spurred on by a recovery in Europe and strong business wins.Aegis Group’s revenues now stand at just under £339 million, a rise of 15% on last year,… Continue reading Sharewatch: Positive Results See Aegis Rising

Strong interim results published by terrestrial television giant ITV yesterday failed to lift the broadcaster’s share price into positive growth, with stock dipping by 2.86% to close at 102p.The broadcaster announced that pre-tax profits had by 59% to £132 million in the first half of the year following an improvement in advertising revenue, which grew… Continue reading Sharewatch: Strong Results Fail To Boost ITV

The National Magazine Company has announced the appointment of Matthew Line, a former editor of IPC’s Homes & Gardens, to spearhead a high-profile new launch.Line left Homes & Gardens two years ago to become chief executive of The Prince’s Foundation, where he has been involved in urban design and architecture. Prior to that, he headed… Continue reading Natmags Draws Line To Spearhead New Launch

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point