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Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US. The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create… Continue reading Publicis Ponders Creation Of Single Buying Point

Strong interim results published by terrestrial television giant ITV yesterday failed to lift the broadcaster’s share price into positive growth, with stock dipping by 2.86% to close at 102p.The broadcaster announced that pre-tax profits had by 59% to £132 million in the first half of the year following an improvement in advertising revenue, which grew… Continue reading Sharewatch: Strong Results Fail To Boost ITV

The National Magazine Company has announced the appointment of Matthew Line, a former editor of IPC’s Homes & Gardens, to spearhead a high-profile new launch.Line left Homes & Gardens two years ago to become chief executive of The Prince’s Foundation, where he has been involved in urban design and architecture. Prior to that, he headed… Continue reading Natmags Draws Line To Spearhead New Launch

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point

Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004

More than three quarters of UK television viewers would support Government action to ban junk food advertising during children’s programming in an attempt to combat the growing problem of obesity amongst young people.The BBC’s Healthy Britain poll of more than 1,000 adults shows that an outright ban on junk food advertising was supported across all… Continue reading Viewers Support Outright Ban On Fast Food Commercials

O˛ customers could soon be watching On The Buses on the bus, or shopping channels in the supermarket, as the mobile giant prepares to launch a trial with NTL’s broadcast division to bring multi-channel digital television to mobile phones.The experimental broadcasts will begin in spring 2005 from nine transmitters covering 120 square kilometers around Oxford.… Continue reading NTL And O˛ To Bring Television To Mobile Phones

The Daily Telegraph will this month become the third national broadsheet to launch a commuter friendly tabloid edition in the form of a spoof title, dubbed The Daily Splat, to mark the launch of the new Renault Modus car.The innovative deal marks the first time that a national newspaper has created a bespoke title for… Continue reading Telegraph Planning To Launch Tabloid This Month

Commercial broadcaster, ITV, has today announced that pre-tax profits have jumped up 59% to £132 million in the first half of this year, driven by an improvement in advertising revenue which grew by 4% for the group. Although significant improvements were seen across the board for ITV, the biggest achievement comes from its news division… Continue reading Improved Advertising Revenue Drives ITV Profits Up 59%

Metro International has secured its biggest advertising campaign to date in the form of a wide-ranging pan-European deal with car manufacturer Mitsubishi valued at £2 million across seven different countries.The deal will see Metro International, which claims to be the world’s largest and fastest-growing international newspaper group, become Mitsubishi’s exclusive print advertising partner for the… Continue reading Metro Secures Biggest Ever Advertising Campaign