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New research indicates that the massive interactive coverage afforded to this year’s Olympic Games by the BBC has paid off, as the Corporation celebrates record audiences and unprecedented usage of its services.The BBC’s figures show that nearly nine million digital satellite viewers pressed the red button on their remote controls, accessing the BBC’s interactive services… Continue reading Interactive Olympics Draws Millions To BBC

As time draws closer to the bidding deadline for US advertising firm, Grey Global Group, WPP are thought to be putting together an offer of cash and shares worth around $1.3 billion.According to a report in The Times, the bid from the advertising giant’s chief executive, Sir Martin Sorrell, will be joined by an offer… Continue reading WPP Prepares $1.3 Billion Offer For Grey

The John Smith’s No Nonsense TV campaign has topped the charts in terms of newspaper coverage for a second time, despite employing an old advertisement, as the company managed to cash in on the hype surrounding this years Olympic Games.The beer brand’s ‘Top Bombing‘ diving advert was originally created by TBWA\London in 2002 and intended… Continue reading John Smiths Courts Column Inches With Olympic Spoof

Global advertising group, Aegis, made the day’s largest climb yesterday, rising by 6% to close at 95žp as the company unveiled strong revenues for the first six months of 2004. The group’s interim results show revenues to have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than… Continue reading Sharewatch: Aegis Boosted By Positive Results

The UK’s largest commercial broadcaster, ITV, saw shares climb by 1.44% yesterday to close at 105˝p after one of its most senior non-executive directors, as Etienne de Villiers stepped down from his position after less than a year. The move sparked rumours of further management reshuffles at the company ahead of interim results later this… Continue reading Sharewatch: ITV Rises Amid Board Reshuffle Rumours

Advertising and PR firm, Chime Communications, has today revealed a positive turnaround in profits during the first half of this year, as operating profits grew by 8% to £3.6 million. Commenting on the results, chairman, Lord Bell said: “I am pleased that we have returned to reporting pretax profits. Our successful fund raising and the… Continue reading Chime Communication Sees Improvements In Profits

Search targeted marketing company, ValueClick, has announced the purchase of price comparison website, Pricerunner, in a move which marks the American company’s first step in to the online shopping market.The acquisition of Pricerunner expands ValueClick’s suite of performance-based online marketing products into the fast growing area of comparison shopping, which the company claims is the… Continue reading ValueClick Enters Competitive Online Shopping Market

Viacom Outdoor has doubled its national rail advertising business by snatching the £9 million First Rail contract from rival Maiden Outdoor.The lucrative five-year contract represents a major coup for the company, giving it the exclusive rights to sell all outdoor poster formats on the full range of stations owned and operated by First Group Trains… Continue reading Viacom Doubles Rail Business With First Group Win

Global market research group, Aegis, has today unveiled that revenues for the first six months of 2004 have grown by 15% to just under £339 million, spurred by a recovery in Europe and stronger than expected new business wins. Pre-tax profits from January to June grew to £294.5 million as a result of the ‘global… Continue reading New Business Wins Spur On Revenues At Aegis

Highbury Entertainment has announced the return of Mike Frey to the UK to succeed Mark Simpson as managing director following a three-year stint heading the company’s Australian division.The move will give Frey responsibility for Highbury Entertainment Bournemouth, formerly Paragon Publishing, Highbury Entertainment London and Highbury Entertainment Business. He will take up his post on 22… Continue reading Highbury Entertainment Welcomes New Managing Director