Digital radio multiplex operator, Digital One, has produced an easy to use guide to DAB broadcasts and the equipment needed to receive them in an effort to boost take-up as the market prepares for the all important Christmas period.The Buyer’s Guide to DAB Digital Radio is designed to make purchasing a DAB digital radio easier… Continue reading Digital One To Boost DAB Up-Take With Buyer’s Guide
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The Broadcasters Audience Research Board has announced a new tier to its data, with the creation of a new Lifestyle Insights survey to provide more information about viewers to advertisers and broadcasters. The new survey will add hundreds of additional characteristics about the behaviour, spending and lifestyle of its viewing panel to BARB’s existing data,… Continue reading BARB Launches Lifestyle Survey To Enrich Ratings Data
Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards
The popularity of instant messaging in the United States has continued to grow over the past year, with 42% of adults saying they use this on a typical day. According to a new report from the Pew Internet & American Life Project, 24% of the 53 million adults who use instant messaging, admitted to using… Continue reading Instant Messaging Now Used By 42% Of US Adults
Confidence amongst city investors appeared to be growing yesterday, as the UK’s radio groups took centre stage on trading floors. Chrysalis put in a good performance, rising by 3.66% to 184p, while rival UBC Media soared by a massive 7.14%, appearing to put a turbulent week of ups and downs behind it.UBC recently confirmed its… Continue reading Sharewatch: Radio Groups Rising As Confidence Grows
Voice-over-internet-protocol (VoIP) is expected to account for over 12% of all telephony related revenues by 2009, according to a new report from Juniper Research. Over the next five years, VoIP will contribute $32 billion to a global telephone market worth $260 billion, offsetting the decline in revenues from traditional fixed line. Broadband specialist, Ian Cox… Continue reading VoIP To Account For 12% Of Telephony Revenue By 2009
ABC Electronic is attempting to boost growth in internet advertising in Scotland by offering free briefing sessions in Glasgow and Edinburgh later this month.The briefings, beginning on 9 September, follow earlier events held in January which proved popular amongst planners and buyers. Featuring speakers from some of Scotland’s online media buying companies, delegates will be… Continue reading ABC Electronic To Foster Web Spend With Free Briefings
The UK’s largest commercial broadcaster, ITV, has joined the Board of the UK Association of Online Publishers, the trade body charged with representing the interests of online publishers.The move brings ITV into line with rival online operators such as the BBC, BSkyB, Emap, FT.com, Guardian Unlimited, Haymarket and Times Online. The broadcaster’s head of online… Continue reading ITV Joins Association of Online Publishers
Future Publishing has announced plans to enter the burgeoning children’s magazine market with the launch of a new title called Jetix based around hit television shows such as Power Rangers, Spider Man and Teenage Mutant Ninja Turtles.The title is the first to come out of new division set up by the company especially to work… Continue reading Future Enters Kids Market With Jetix Magazine
ITV has secured First Choice Holidays the exclusive broadcast sponsor of the fourth series of its highly successful reality-TV format I’m A Celebrity – Get Me Out of Here, which will return to the channel later this year.The last series of the antipodean gameshow proved a solid ratings winner for ITV1 with an average of… Continue reading I’m A Celebrity Is First Choice For Holiday Firm
