More Industry News articles

Fledgling television and broadband provider, HomeChoice, has unveiled a massive £2 million marketing campaign designed to dominate London’s outdoor, print and radio media throughout September and October in an attempt to boost its subscriber base in the capital.The campaign will begin next week with 48-sheets and 25% ownership of all tubecard panels on London Underground.… Continue reading HomeChoice Unveils Campaign To Dominate London’s Media

Lord Rothermere’s Daily Mail and General Trust has announced the purchase of classified advertising specialist Bargain Pages Media for a total of £8.5 million. The move will see the Birmingham based operation form part of DMGT’s regional newspaper division, Northcliffe Newspapers Group. The company currently publishes the Bargain Pages newspaper in three editions to most… Continue reading Daily Mail Snaps Up Midlands Bargain Papers

Hollinger International has announced that an internal investigation has found former executives, including ex-chief executive, Lord Black, guilty of taking $400 million of the group’s money. According to BBC News online, the investigation papers said that the sum, which accounted for 95.2% of its adjusted net income between 1997 to 2003, was used to ‘line… Continue reading Hollinger Investigations Show Executives Took $400 Million

The majority of media stocks regained lost ground yesterday, with only a handful failing to increase their share price. Daily Mail and General Trust was amongst the strongest performers, rising by 1.32% ahead of the publisher acquiring Bargain Pages Media this morning.The move was completed by DMGT’s regional newspaper division, Northcliffe Newspapers Group, for a… Continue reading Sharewatch: Daily Mail Rises As Media Stocks Bounce Back

Lord Rothermere’s Daily Mail and General Trust has announced the purchase of classified advertising specialist Bargain Pages Media for a total of £8.5 million.The move will see the Birmingham based operation form part of DMGT’s regional newspaper division, Northcliffe Newspapers Group. The company currently publishes the Bargain Pages newspaper in three editions to most of… Continue reading Daily Mail Snaps Up Midlands Bargain Papers

Interactive television specialist, Press Red, is attempting to make the switch to interactive advertising easier than ever with the launch of a new version of its BlackBox advert creation tool designed to woo more brands to the fledgling medium.The software has been accredited by Sky Interactive for use by agencies in creating campaigns using the… Continue reading Press Red Launches New Interactive Tool For Agencies

The Times is launching a multi-million pound advertising campaign featuring stars such as Gordon Ramsay, Johnny Wilkson and Jodie Kidd in an attempt to establish itself as a balanced and agenda setting newspaper.The wide-ranging campaign, created by Rainey Kelly Campbell Roalfe/Y&R, will see the newspaper abandon its three-year-old ‘What’s important’ strapline in favour of ‘Join… Continue reading Times Turns To Celebrities With New Branding Campaign

Kelvin MacKenzie’s national speech-based radio station, talkSPORT, is launching a major television campaign worth £500,000 this week as it attempts to drive listening amongst the highly targeted male audiences watching Sky Sports.The campaign, which breaks on 4 September, features three different commercials to be broadcast over two months during Sky’s range of live sports programming.… Continue reading talkSPORT To Boost Listening With Television Push

Emap Advertising has signed Virgin Mobile as the exclusive £1 million sponsor of Kiss 100’s Bam Bam Breakfast Show, running for a full year and featuring unprecedented coverage for the mobile phone giant.The deal will see Virgin integrated closely with the breakfast show’s content, providing on-air promotions, tactically linked news and gossip tags, weekly listener… Continue reading Emap Signs Virgin For Kiss Breakfast Show Sponsorship

Supermarket giant Tesco has fired the latest salvo in the increasingly fierce cut-price broadband war with the launch of a new service costing less than £20 per month to complement its existing dial up, mobile and home telephone products.The high-street stalwart’s 512k service, pitched at entry level broadband users, ranks behind its rivals in terms… Continue reading Tesco Enters Cut-Price Broadband Market