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Capital Radio and GWR have confirmed they are in merger talks to create a single broadcaster worth more than £700 million, in a move that could kick start the long-awaited consolidation of the commercial radio industry.The two companies, which have been in discussions since the Government relaxed the ownership regulations at the start of this… Continue reading Capital And GWR Confirm £700 Million Merger Talks

Advertisers and media agencies have expressed concern that the potential £700 million merger of Capital and GWR to form the UK’s most powerful commercial radio group could substantially lessen competition in the market for airtime sales.The Incorporated Society of British Advertisers and the Institute of Practitioners in Advertising say they are analysing the “exact” implications… Continue reading Advertisers Express Concern At Radio Merger Plans

Associated New Media, the digital publishing division of Associated Newspapers, has underlined its commitment to market research and intelligence with the creation of a dedicated research division to provide advertisers with information about users of its websites.The new division, dubbed Insight, will provide Associated New Media with on-going research and knowledge, informing all areas of… Continue reading Associated New Media Creates Dedicated Research Arm

The Independent has announced that from Monday it will carry a new Media Weekly section, clearly targeting readers of the rival Media Guardian with regular contributions from a range of high-profile industry figures.Amongst those contributing to the new supplement will be former BBC director general Greg Dyke, media commentator Ray Snoddy and acclaimed columnist Matthew… Continue reading Independent Tackles Guardian With Weekly Media Section

‘No European country will have complete digital conversion by 2010’, according to a new report from Informa Media Group, as digital penetration is only expected to reach 46% by this date. Despite many of Europe’s governments working towards plans to ensure the analogue signal is switched-off in the next six years, there is still expected… Continue reading No European Country To Achieve Full Digital Switch-Over By 2010

Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Capital Radio and GWR saw their share price rocket this morning after the radio groups confirmed they are in merger talks to create a single broadcaster worth more than £700 million. This morning’s opening share price at GWR and Capital Radio climbed by 9.7% and 6.5% respecitvely as a result of the announcement that talks… Continue reading Capital And GWR Confirm £700 Million Merger Talks

Ulster Television (UTV), saw pre-tax profits for the first six months of this year jump by an impressive 45% to £6.2 million, driven by a strong increase in advertising revenue. Revenue from television advertising met expectations from January to June 2004, growing by 16% and outperforming the ITV network as a whole, which grew by… Continue reading Impressive Profit Growth For Ulster Television

Cable and Wireless (C&W) is planning a rollout of high-speed broadband internet services, which are expected to be at least four times as fast as the connections offered by rivals, British Telecom. According to the telecommunications company, up to £50 million will be invested in ‘local loop unbundling’ (LLU), which means that the new broadband… Continue reading C&W Rivals BT With Four Times Faster Broadband Offering

Text messaging is twice as likely to irritate recipients than cold calling, according to new research from telecommunications group Cable & Wireless (C&W). The research, which focused on the retail, travel and financial sectors revealed that new marketing techniques such as text messaging are damaging trust in brands, as consumers become increasingly inundated in unsolicited… Continue reading Text Message Marketing Twice As Likely To Irritate Recipients