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The Olympics have helped the BBC’s red-button interactive services to achieve unprecedented success, with new figures showing that a record breaking six million viewers have accessed them for more than one minute since the games began earlier this month.The highest figure previously was recorded during this year’s Wimbledon, when 4.1 million people used the BBC’s… Continue reading BBC Scores Record Interactive Audiences With Olympics

Global advertising giant, WPP, has announced that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant increase in advertising revenue.Revenues at the world’s second largest advertising group, rose from January to June by 6% year-on-year to £2.03 billion, stimulated by the effects of Euro 2004, the Olympic Games… Continue reading Revenues At WPP Exceed Expectations To Reach £2 Billion

Hachette Filipacchi has announced a series of promotions and appointments to its marketing department in a move that affects the company’s portfolio of women’s, teen and soap titles.Hachette has replaced the roles of product managers, Cherie Chambers and Amanda Fry, who now become brand managers in charge of two titles each, a move which should… Continue reading Hachette Filipacchi Restructures Marketing Team

Senior executives from Channel 4 and RTL, the pan-European broadcaster that holds the controlling stake in Five, are scheduled to meet next week to hold discussions about a possible tie-up between the two broadcasters.The two commercial rivals have made no secret of their desire to forge closer links to help them compete in the multi-channel… Continue reading Television Bosses Set To Hold Further Merger Talks

Global advertising giant, WPP, has announced that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant increase in advertising revenue. Revenues at the world’s second largest advertising group, rose from January to June by 6% year-on-year to £2.03 billion, stimulated by the effects of Euro 2004, the Olympic… Continue reading Revenues At WPP Exceed Expectations To Reach £2 Billion

Senior executives from Channel 4 and RTL, the pan-European broadcaster that holds the controlling stake in Five, are scheduled to meet next week to hold discussions about a possible tie-up between the two broadcasters. The two commercial rivals have made no secret of their desire to forge closer links to help them compete in the… Continue reading Television Bosses Set To Hold Further Merger Talks

Despite figures for US internet access hitting a plateau, broadband penetration continues to grow successfully, as a new study reveals that 51% of US surfers now access the web using a high-speed connection. According to a report from Nielsen//NetRatings, sixty-three million at-home internet users connected via broadband in July, citing a 47% year-on-year growth, compared… Continue reading Broadband Usage Closes In On Narrowband

Britain’s largest commercial broadcaster, ITV, saw positive growth yesterday, rising by 2.24% to close at 102˝p. However, the company has recently been forced to drop several high-profile shows from its prime-time positions in order to avoid further declines in its viewing share.The last few months have seen ITV become ruthless in axing peak-time programmes that… Continue reading Sharewatch: ITV Rises Despite Fears Of Revenue Short-Fall

Channel 4 looks set to provide viewers with increased betting opportunities through their televisions, following a deal with Sky Bet, BSkyB’s wholly-owned betting business.Sky will provide the broadcaster with interactive betting services for its live coverage of horseracing events. The service will run alongside a range of interactive services provided by Channel 4, including information… Continue reading Channel 4 Bets On Sky For Interactive Gambling Service

Channel Five has launched a dedicated commercial development team to maximise secondary revenue streams outside of traditional spot advertising.The newly created team will form part of Five’s existing airtimes sales division and will be responsible for growing revenue from sponsorship and promotions, interactive, joint ventures, telephony, licensing and merchandising.Five’s former head of sponsorship, Jon Lewis,… Continue reading Five Launches Commercial Team to Maximise Revenues