More Industry News articles

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US.The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create a… Continue reading Publicis Ponders Creation Of Single Buying Point

Football First saw circulation shoot up by an impressive 37.2% during August to just over the 30,000 as the start of the Premiership season lifted sales at the Sunday sports title, according to the latest ABC national newspaper results.Elsewhere, the Sunday Mirror experienced a solid 5.7% month on month rise to earn a total circulation… Continue reading ABC National Newspaper Round-Up – August 2004

More than three quarters of UK television viewers would support Government action to ban junk food advertising during children’s programming in an attempt to combat the growing problem of obesity amongst young people.The BBC’s Healthy Britain poll of more than 1,000 adults shows that an outright ban on junk food advertising was supported across all… Continue reading Viewers Support Outright Ban On Fast Food Commercials

O˛ customers could soon be watching On The Buses on the bus, or shopping channels in the supermarket, as the mobile giant prepares to launch a trial with NTL’s broadcast division to bring multi-channel digital television to mobile phones.The experimental broadcasts will begin in spring 2005 from nine transmitters covering 120 square kilometers around Oxford.… Continue reading NTL And O˛ To Bring Television To Mobile Phones

Broadband internet has established itself as a firm favourite in the UK, as 41% of web surfers now opt for a high-speed connection when going online.According to new research from global market research group, NOP World, the growing popularity of the internet in the UK, which now reaches 58% of the population (26.8 million), has… Continue reading UK Broadband Usage To Double In Six Months

The Daily Telegraph has caught tennis fever a month too late, by securing forthcoming Brit flick Wimbledon for its Movie Monthly promotion and offering readers the chance to see the film for free before anyone else.The free screenings of the film, the latest release from Working Title Films, will be supported by an radio advertising… Continue reading Telegraph Revives Wimbledon With Film Promotion

IPC Media has constructed a wide-ranging advertising package across four of the company’s publishing groups to promote the DVD launch of Warner Home Video’s Nip/Tuck drama series on cosmetic surgeons.Magazines in the IPC tx, Connect, SouthBank and Ignite! divisions will carry a range of advertorial and editorial promotions to raise awareness of the launch, with… Continue reading IPC Secures Nip/Tuck For Advertorial Promotion

Publicis Groupe, the world’s fourth largest marketing services company, has given its clearest indication yet that it might follow in the footsteps of its rivals with the creation of a single media buying point outside of the US. The news comes as the French-owned holding group for ZenithOptimedia and Starcom MediaVest revealed plans to create… Continue reading Publicis Ponders Creation Of Single Buying Point

Commercial broadcaster, ITV, has today announced that pre-tax profits have jumped up 59% to £132 million in the first half of this year, driven by an improvement in advertising revenue which grew by 4% for the group. Although significant improvements were seen across the board for ITV, the biggest achievement comes from its news division… Continue reading Improved Advertising Revenue Drives ITV Profits Up 59%

As the advertising upturn continues, Scottish Media Group (SMG), has seen a turnaround in its fortunes as pre-tax profits grew by 20% to £5.5 million during the first half of this year. The Glasgow-based group’s television division recorded the strongest performance of all sectors, for the period from January to June, as operating profits grew… Continue reading TV Boosts Fortunes At SMG