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Chrysalis-owned Heart 106.2 is aiming to knock rival Capital 95.8 off the top spot in London by revamping its image and hiking up its adspend by around 20%.It is understood that Chrysalis has awarded advertising agency Clemmow Hornby Inge the £3 million account to lead a major relaunch of London’s Heart 106.2 FM and midlands… Continue reading Heart Pumps Up Adspend To Take On Capital In London

Television advertising continued to go from strength to strength in July with total terrestrial revenue rising by a solid 9.8% year on year to almost £198 million, according to the latest agency estimates compiled by MediaTel Group.The figures reveal a particularly impressive performance for Channel 4, which saw revenue rise by 9% to more than… Continue reading TV Market Round-Up – July 2004

The proposed £1 billion sale of the BBC’s commercial arm, BBC Worldwide, has generated a flurry of interest from commercial broadcasters, venture capital groups and investment banks. However, it is understood that some would-be buyers are being put off by confusion over the lucrative rights to successful BBC shows and products, such as The Office… Continue reading Sale Of BBC Worldwide Raises Issues Over Rights

International consumer magazine group, Future Network, has today announced that it has acquired two UK games magazines from Dennis Publishing for £2.5 million.The purchase of PC Zone and Computer & Video Games from the US publishing house, also includes sister website, computerandvideogames.com.Managing director, Robert Price, said: “This acquisition is good news for Future because it… Continue reading Future Network Buys Games Mags For £2.5 Million

WPP is considering the possibility of a £500 million rights issue to purchase American advertising group, Grey Global.Chief executive of WPP, Sir Martin Sorrell, said last week, he is looking at Grey’s books but did not confirm whether he would be making a bid for the last independent advertising network.According to a report in the… Continue reading WPP Considering £500 Million Rights To Buy Grey

ITV has secured Richard Desmond’s OK! magazine as the exclusive broadcast sponsor of the Celebrity Awards 2004 – a new one off awards ceremony due to be screened on the channel later this year.According to ITV, the inaugural event will bring together the biggest UK stars from the worlds of television, music and sport to… Continue reading ITV Secures OK Magazine To Sponsor Celebrity Awards

WPP was seen in focus last week with shares rising by 3.61% to close at 488p after announcing that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant recovery in the advertising industry.Sir Martin Sorrell revealed on Friday that revenues at the world’s second largest advertising group rose… Continue reading Sharewatch: WPP Boosted By Record Revenues

Broadband Britain has come another step closer with the announcement that BT now has more than 3 million high-speed internet customers.The telecoms giant claims to have signed up an average of around 6,000 new customers each day over the last six months, in a move that has helped it add more than one million ADSL… Continue reading BT Helps Broadband Britain Become A Reality

The Olympics have helped the BBC’s red-button interactive services to achieve unprecedented success, with new figures showing that a record breaking six million viewers have accessed them for more than one minute since the games began earlier this month.The highest figure previously was recorded during this year’s Wimbledon, when 4.1 million people used the BBC’s… Continue reading BBC Scores Record Interactive Audiences With Olympics

The proposed £1 billion sale of the BBC’s commercial arm, BBC Worldwide, has generated a flurry of interest from commercial broadcasters, venture capital groups and investment banks.However, it is understood that some would-be buyers are being put off by confusion over the lucrative rights to successful BBC shows and products, such as The Office or… Continue reading Sale Of BBC Worldwide Raises Issues Over Rights