WPP performed well yesterday, increasing its share price by 1.02% to close at 493p as the global advertising giant revealed it is considering a £500 million rights issue preceding the purchase of American advertising group, Grey Global.Chief executive of WPP, Sir Martin Sorrell, said last week that he is looking at Grey’s books, but did… Continue reading Sharewatch: WPP Sees Rise As Grey Bid Considered
Worldwide revenues from mobile data services will rise to $189 billion by 2009, up from $61 billion this year, says a new report from Strategy Analytics. According to the Wireless Internet Applications report, communication, which includes text, photo and video messaging will be the largest source of income, generating 46% of total mobile revenues. Mobile… Continue reading Revenues From Mobile Messaging To Triple By 2009
Associated Newspapers has announced the appointment of Kevin Beatty as its new managing director, replacing Murdoch MacLennan, who is leaving the company to become chief executive of the rival Telegraph Group.Beatty, who is currently managing director of Northcliffe Newspapers Group, is a widely respected newspaper executive with a significant amount of industry experience. As well… Continue reading Associated Appoints Beatty As New Managing Director
US advertising spending rose by 6.4% in the first half of this year, fuelled by a spending increase in political and traditional advertising, according to preliminary figures released from Nielsen Monitor-Plus.Advertising dollars were up across all 10 of the reported media, said the advertising intelligence service division of Nielsen Media Research, with the largest single… Continue reading US Ad Spending Grows By 6.4% In First Half Of 2004
SUBtv, the student media network, has expanded its range of plasma television screens to encompass a further 20 universities across the UK, in a move that brings nearly 1.5 million extra viewers to the service.The latest move will bring SUBtv to a total of 75 universities in time for the new academic year beginning in… Continue reading Student Television Network Boosts Reach By 40%
Channel 4 will this month make deeper in-roads into the rapidly expanding area of advertiser funded programming with the launch of a series of health orientated docusoaps funded by FMCG brand Flora Pro.activ.The funding deal will see a series of five thirty-minute programmes entitled Fit Street broadcast by Channel 4. They will follow a group… Continue reading Channel 4 To Screen Flora Funded Fitness Show
New mothers tuning in to Discovery Health’s Baby Talk programming strand will be targeted by food manufacturer Heinz later this month, when the FMCG giant sponsors the broadcaster’s childcare output with its established Farley’s brand.The sponsorship includes on-air coverage, interactive applications and promotion through a one-off DVD created by Discovery as part of the deal.… Continue reading Discovery Finds Heinz As Backer For Baby Shows
Emap Advertising has announced the launch of an innovative digital radio initiative to provide subsidised advertising rates for DAB radio retailers in the all-important run up to Christmas.In an attempt to drive sales of digital radios in the UK and boost listening figures, the company is offering to pay half the total cost of any… Continue reading Emap Advertising Cuts Rates To Drive DAB Uptake
Chrysalis-owned Heart 106.2 is aiming to knock rival Capital 95.8 off the top spot in London by revamping its image and hiking up its adspend by around 20%.It is understood that Chrysalis has awarded advertising agency Clemmow Hornby Inge the £3 million account to lead a major relaunch of London’s Heart 106.2 FM and midlands… Continue reading Heart Pumps Up Adspend To Take On Capital In London
Commercial broadcaster ITV has disposed of Carlton Books for an undisclosed sum as part of its £600 million programme to sell-off non-core assets. The sale of the non-fiction book publisher, which was a management buy-out, is expected to be the first of many and will be followed by the sale of the Moving Picture Company,… Continue reading ITV Starts Disposal Of Non-Core Assets With Carlton Books
