MegaPoster has launched a specialised package of giant banner sites aimed at helping advertisers capitalise on the seasonal boom in products associated with New Year’s resolutions.The package comprises a total of 11 sites in ten major cities across the UK, with two in London and one each in Birmingham, Manchester, Glasgow, Liverpool, Leeds, Bristol, Cardiff,… Continue reading MegaPoster Gears Up For New Year’s Resolutions
MediaTel Group has launched its third annual charity sports quiz. In the last 2 years the quiz has raised over £8,000 for charity. For the chance to win some great prizes, you need to predict the outcome of 25 sporting events taking place between December and May. Prizes include Ashes tickets, tickets to a Chelsea… Continue reading MediaTel Group Sports Quiz Returns
Competition, falling prices and new regulations are set to spur on the number of high-definition television (HDTV) sets in US households over the next five years, according to a new report from Strategy Analytics. The report predicts that by the end of this year there will be 14 million HD enabled sets in US homes,… Continue reading HDTV To Reach 37 Million US Homes By 2008
The impact of personal video recorders (PVR) is expected to hit the UK and more specifically ITV the hardest, says a new report from Merrill Lynch, with television advertising expected to drop in Britain by nearly 4.0% by 2010. The PVR – Rise of The Machines report shows, PVR penetration in the UK is expected… Continue reading UK TV To Be Hit The Hardest By PVRs, Says Merrill Lynch
Broadband is expected to reach 41% of all European homes by the end of 2008, growing from this year’s predicted target of reaching 20% (33.5 million) of all homes, says Strategy Analytics. However, the report Broadband In Europe: Competition Heats Up At Last shows, due to a lack of competition, the smaller ‘more nimble’ countries… Continue reading Broadband To Reach 41% Of European Homes By 2008
A growing number of households in the US are swapping their landline telephone for a mobile phone, according to a new report from Mediamark Research Inc (MRI), as the number of homes without a landline nearly doubles over the last four years. In 2000, 4.2% of households had no landline but this figure has risen… Continue reading Landlines Losing To Mobile Phones
New projections out today from eMarketer show that 2004 is likely to be another boom year for US online advertising, with spending expected to increase by 28.8% year-on-year to $9.4 billion, while 2005 is predicted to climb by 21%. Paid search, which accounts for 42% of the market, is also expected to grow significantly over… Continue reading US Internet Ad Market Set To Grow By 28% In 2004 & 21% In 2005
Advertising on the internet is seeing significant growth but it is set to remain a modest part of newspaper revenues for many years to come, says a new report from the World Association of Newspapers. The Profiting from Digital report from the Shaping the Future of Newspaper (SFN) project says, publishers need to look for… Continue reading Newspapers Need To Be ‘Cleverer’ To Profit From Digital Content
Satellite giant BSkyB suffered a dip in share price yesterday, losing 2.12% to close at 495źp ahead of the launch of its free to air satellite service today.The company’s package of more than 200 television and radio channels is an attempt to compete with the BBC-backed Freeview service, but has been criticised by some analysts,… Continue reading Sharewatch: BSkyB Shares Fall Ahead Of FreeSat Launch
Sky Media has appointed Paul Curtis to the newly created position of deputy managing director, following the departure of Mark Chippendale as head of advertising sales last month.Curtis, currently managing director of Viacom Brand Solutions, will report to Nick Milligan, managing director of Sky Media, with a brief to deliver more integrated solutions to advertisers… Continue reading Sky Picks Curtis As New Advertising Sales Boss
