The latest consumer ABC results showed IPC’s Nuts and Emap’s rival Zoo sending shockwaves through the magazine market. Nik Vyas, group press director at ZenithOptimedia, explains how both titles have helped ensure the medium retains its place on advertisers’ media schedules…Last Thursday saw the bi-annual release of magazine audit figures. It’s an event that’s always… Continue reading NewsLine Column: Men’s Weeklies Make It Big
Serious changes need to be made to local paid search if it is expected to generate the revenue growth craved by search engines, says a US industry analyst. According to Nate Elliot, Jupiter Research analyst, local search doesn’t look like it can provide the growth Google and Yahoo are looking for. However, they continue to… Continue reading Local Search Revenue May Disappoint Search Engines
BSkyB has secured a deal with The Walt Disney Company to launch a Disney branded games service on its Gamestar interactive platform.The venture will see the new service, dubbed Disney Channel Play, being made available to all of Sky Digital’s 7 million customers through the Disney Channel, or via Sky’s existing Gamestar service.Content will be… Continue reading Sky Selects Disney For Interactive Games Service
Aegis has created the UK’s largest online buying point following the launch of a new digital media agency called Diffiniti to replace the ageing Carat Interactive brand. The new agency, which has been created in response to the growing role of new media in the marketing mix, will handle billings in excess of £34 million… Continue reading Aegis Forms UK’s Largest Online Media Buying Point
US online consumer spending is set to grow three-fold from 2004, says a new report, with web sales predicted to account for 12% of all retail purchases by 2010. The report US eCommerce Overview: 2002 to 2010 by Forrester Research said, retail innovations and website improvements will boost this market from 4%, as new households… Continue reading Online Retail Sales To Triple By 2010
Sponsoring this year’s Olympic games in Athens has a far greater impact on American consumers than it does on those in Europe, according to the latest research from Dynamic Logic.The independent marketing effectiveness researcher found that one in four North American consumers claims to pay closer attention to adverts that mention or have some kind… Continue reading Olympic Sponsorship Has Less Impact On Europeans
Internet giant MSN has announced its first foray into broadcast sponsorship with a wide-ranging deal to promote its instant messaging service via MTV’s new Icon 2004 programme strand.The deal will see MSN’s widely used communication software featured on MTV’s latest range of programmes, based around a particular band or recording artist and honouring their significant… Continue reading MSN Lands First Broadcast Sponsorship With MTV
Several of Sky’s premier satellite channels are to be made available on the HomeChoice platform for the first time, following an agreement between Video Networks Ltd and BSkyB.The new deal will see Sky retailing Sky Movies and Sky Sports 1, 2, 3 and Xtra to HomeChoice customers, who access their digital TV services via a… Continue reading Sky Boosts Audience Reach With HomeChoice Deal
Independent News & Media has announced the appointment of Simon Barnes as the company’s new commercial director, with responsibility for overseeing a more dynamic approach to advertising sales at The Independent and The Independent on Sunday.Barnes was previously the Mail on Sunday‘s advertisement director and has also been managing director of technology and communications firm,… Continue reading Indie Appoints New Commercial Director To Drive Sales
Global advertising giant WPP performed well yesterday, rising by 3.82% to close at 489p as the company prepared to unveil record figures at the group, providing further evidence that the prolonged advertising downturn is finally over.The firm’s chief executive, Sir Martin Sorrell, is expected to cheer embattled investors by revealing underlying pre-tax profits at the… Continue reading Sharewatch: Optimistic WPP Sees Rise Ahead Of Results
