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The Hallmark Channel is launching a national advertising campaign to support the UK premier of US police dramas Law & Order: Special Victims Unit and Law & Order: Criminal Intent, which will air on the channel next month.The marketing campaign, which has been created by Skin Media, launches this week and runs until mid-September with… Continue reading Hallmark Launches Campaign To Push Police Dramas

Cash-strapped Cosmopolitan readers have been thrown a lifeline by the magazine’s website as it prepares to launch a new online service offering impartial financial advice.The new service, dubbed CosmoMoney, will build on the popularity of the magazine’s website, cosmopolitan.co.uk and will offer advice on getting the best deals on everything from household bills to personal… Continue reading Cosmopolitan Offers Online Readers Financial Advice

MSN UK has restructured its sales team in an attempt to increase revenues and improve client services as the boom in internet advertising continues.The shake-up has seen the sales division doubled over the last three months to include 43 members, with a new sales strategy and planning team created to support the existing advertising, agency,… Continue reading MSN Restructures Sales Team To Cash In on Web Boom

BSkyB was seen in focus yesterday with a good day’s trading pushing the broadcaster’s share price up by 1.38% to close at 477˝p. Sky One recently unveiled its autumn schedule with a focus on ‘distinctive, high quality and high concept’ programming in an attempt to clean up its image (see Sky One Cleans Up Schedule… Continue reading Sharewatch: BSkyB Sees Rise As Schedules Cleaned Up

As a result of better than expected advertising revenue at Johnston Press, Merrill Lynch has revised upwards its advertising growth forecast for the regional newspaper publisher to 5.3% this year and 4% in 2005. In light of Johnston Press posting impressive profit growth of 16%, to £77.3 million from January to June 2004, Merrill Lynch… Continue reading Latest Johnston Press Forecasts From Merrill Lynch

As a result of better than expected advertising revenue at Johnston Press, Merrill Lynch has revised upwards its advertising growth forecast for the regional newspaper publisher to 5.3% this year and 4% in 2005.In light of Johnston Press posting impressive profit growth of 16%, to £77.3 million from January to June 2004, Merrill Lynch said:… Continue reading Latest Johnston Press Forecasts From Merrill Lynch

Bluewin, a division of Swiss telecoms group, Swisscom, is set to become the first European commercial trialist of the new Microsoft television system, which will initially provide 600 homes with 25 channels via broadband telephone lines. As well as receiving multiple new channels from September, participants will also have access to five pay-television channels and… Continue reading Trials Of Microsoft TV Begin In Europe

Over half of media industry professionals believe that agency creative and planning departments do not have a good understanding of how print advertising works, according to the latest online poll carried out by the Media Research Group.The research questioned industry insiders on what could be done to rectify the situation and who should take the… Continue reading Research Claims Agencies Neglect Print Advertising

Sky One has announced that its all new autumn schedule will focus on ‘distinctive, high quality and high concept’ programming as the broadcaster shuns previous lowbrow offerings and moves to clean up its image.The starring role in Sky One’s schedule will once again go to American imports with HBO’s historical drama Deadwood being hyped as… Continue reading Sky One Cleans Up Schedule In Bid For More Viewers

UK visits to Olympic websites have surged ahead in the final week of the Games as Britain’s medal tally continues to rise, according to the latest data from web-statistics firm Hitwise.The research shows that online interest in the Athens Games, which are now in their final week, has increased in-line with the British Olympic Team’s… Continue reading British Olympic Success Drives Sports Fans Online