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Channel Five has launched a dedicated commercial development team to maximise secondary revenue streams outside of traditional spot advertising.The newly created team will form part of Five’s existing airtimes sales division and will be responsible for growing revenue from sponsorship and promotions, interactive, joint ventures, telephony, licensing and merchandising.Five’s former head of sponsorship, Jon Lewis,… Continue reading Five Launches Commercial Team to Maximise Revenues

High-street retailer Woolworths has extended its sponsorship of radio chart show Hit 40 UK until 2006, in a deal that covers the programme as it is syndicated across numerous commercial radio stations and on Channel 4’s latest music television show.The deal, which is believed to be the biggest radio sponsorship deal in history, was brokered… Continue reading Capital Spins Sponsorship Deal With Woolworths

The Daily Telegraph has become Tate Modern’s autumn media partner in a deal that will see the paper support a number of exhibitions at the iconic contemporary art gallery.The deal, which begins on 6 October and runs until 23 January next year, will see the Telegraph feature the exhibitions in its daily arts pages and… Continue reading Telegraph Partners With Tate Modern For Autumn Season

Global advertising giant, WPP, has announced that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant increase in advertising revenue.Revenues at the world’s second largest advertising group, rose from January to June by 6% year-on-year to £2.03 billion, stimulated by the effects of Euro 2004, the Olympic Games… Continue reading Revenues At WPP Exceed Expectations To Reach £2 Billion

Hachette Filipacchi has announced a series of promotions and appointments to its marketing department in a move that affects the company’s portfolio of women’s, teen and soap titles.Hachette has replaced the roles of product managers, Cherie Chambers and Amanda Fry, who now become brand managers in charge of two titles each, a move which should… Continue reading Hachette Filipacchi Restructures Marketing Team

Senior executives from Channel 4 and RTL, the pan-European broadcaster that holds the controlling stake in Five, are scheduled to meet next week to hold discussions about a possible tie-up between the two broadcasters.The two commercial rivals have made no secret of their desire to forge closer links to help them compete in the multi-channel… Continue reading Television Bosses Set To Hold Further Merger Talks

Global advertising giant, WPP, has announced that half-year revenues have reached over £2 billion for the first time ever, spurred by a significant increase in advertising revenue. Revenues at the world’s second largest advertising group, rose from January to June by 6% year-on-year to £2.03 billion, stimulated by the effects of Euro 2004, the Olympic… Continue reading Revenues At WPP Exceed Expectations To Reach £2 Billion

BT Group has announced that broadband availability is set to match that of analogue television after the telecoms giant announced its intention to scrap exchange barrier plans.Following trials in rural areas, BT has said that from 6 September, those living more than 6 kilometres from an exchange will be able receive a high-speed internet connection.… Continue reading Broadband Reach Grows To A Further One Million UK Homes

As the battle for multi-channel customers continues, a new study reveals that the number of digital cable subscribers has edged out in front of satellite, despite it being the more expensive option. The State Of Digital and Interactive Television 2004 study, reveals 25% of consumers surveyed have digital cable services, while 20% have a satellite… Continue reading Cable Subscriptions Winning In Competitive Digital Market

Espotting Media, the online search targeted marketing company, has bolstered its senior management team with the promotion of Chrys Philalithes to the newly created role of European marketing director.The position will see Philalithes assume responsibility for all marketing and communications initiatives across Europe. She will also be a key player in the integration of Espotting… Continue reading Espotting Bolsters Management Team With Marketing Role