More Industry News articles

The Barclay brothers are not expected to face a public interest regulatory test over their acquisition of the Daily Telegraph, meaning that final clearance for the £665 million deal is now just a formality.It is understood that senior executives at the media super-regulator Ofcom do not expect to be asked by Trade and Industry Secretary… Continue reading Telegraph Take-Over To Escape Public Interest Test

Nielsen//NetRatings has secured Norwich Union Life Direct as the first brand to use its new AdIntelligence service, which allows advertisers to asses the success of banner, pay-per-click and email marketing as part of their online promotional campaigns.The new service claims to be able to provide Norwich Union with a complete overview of its online activity… Continue reading Nielsen//NetRatings Rolls Out Online Intelligence System

The Newspaper Society has launched a high-profile marketing campaign to highlight the strengths of the regional press as an advertising medium, in an attempt to build on its recent successes and attract more companies to the sector.The Newspaper Society claims that local press is the only above-the-line medium to have increased advertising revenue every year… Continue reading Newspaper Society Launches Advertising Campaign

A controversial radio commercial for Somerfield received the most national press coverage during July after sparking a raft of complaints from gay rights campaigners over its use of the word ‘faggot’.The ad featured a fed-up husband complaining that his wife served up the same meals every week. When she told him it was Friday so… Continue reading Risky Somerfield Ad Attracts Most Newspaper Coverage

eMarketer predicts that US online advertising spending will hit $18.5 billion by 2008, with this year setting a record high of $9.1 billion – topping the previous high set in 2000 by $1 billion. According to the Ad Spending In The US report, 2004 will signal the second year of four predicted straight years of… Continue reading Record High Predicted For US Online Ad Spending

Broadcast heavyweight ITV led media stocks in a resurgence yesterday, rising by 3.44% to close at 97žp as the company unveiled the third key appointment to its advertiser relationships team, part of an ongoing attempt to improve its image by becoming more customer-centric.The company’s latest appointment of Maria-Isabel Jassies comes just days after Jane Carroll… Continue reading Sharewatch: ITV Rises As Media Stocks Bounce Back

Almost half of worldwide mobile users have internet access on their telephone but actual usage of the wireless internet is yet to match penetration levels, according to the July 2004 Mobinet report. Currently, Japan is leading the race for internet-enabled mobiles with nearly 80% penetration, with Europe at 47% and North America trailing in mobile… Continue reading Usage Of Mobile Wireless Internet Does Not Match Penetration

i-vu, provider of interactive television screens for some of the UK’s top hair salons, has announced the appointment of Morgan Partridge as the company’s new commercial manager, charged with building advertising revenue and expanding the firm’s sales team.Partridge’s appointment brings a wealth of knowledge and experience to the company. Most notably Partridge has worked as… Continue reading i-vu Boosts Management To Grow Hair Salon Business

ITV Sales has today announced a third key appointment to its advertiser relationships team as part of ongoing attempts to improve its image by becoming more customer-centric.Maria-Isabel Jassies will join the twelve-strong team at the beginning of September from Mindshare, where she was an account director with responsibility for a number of high-profile clients including… Continue reading ITV Sales Recruits Third Agency Account Director

Discounts by furniture stores helped to bring UK inflation lower in July, according to the latest official figures released today by the Office of National Statistics.The data shows that the consumer prices index dipped to 1.4% in July, down from 1.6% in the previous month, leaving it well below the Bank of England’s current target… Continue reading Price Discounting Pushes Inflation Lower In July