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Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell

Emap has announced a major expansion of its rock-focused music station Kerrang!, pushing the brand into northern England through the company’s seven wholly-owned DAB digital multiplexes.The growth in reach for Kerrang! is part of Emap’s strategy to extend its national radio brands and equip them for localised content. The station is currently available via DAB… Continue reading Emap Expands Kerrang! Into Northern DAB Regions

ITV has hailed the recent Euro 2004 football championships a success after they helped its sales operation to see its strongest growth in revenue since the height of the dotcom boom in 2000.The UK’s largest commercial broadcaster claims to have seen revenue increase by 17% throughout the tournament, as an overwhelming demand for airtime spots… Continue reading ITV Hails Euro 2004 A Success As Revenue Soars

Pay-for-performance search firm Overture has announced a bolstering of its sales operations with the appointment of Richard Firminger as the new sales director of Overture UK, charged with accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing… Continue reading Overture Boosts Growth With New Sales Director

The Times has announced a break in publication for its weekly football supplement, The Game, replacing it with a series of special publications dedicated to a number of different sports.Topics covered by the interim titles will range from Open Golf to Test Cricket and Glorious Goodwood, kicking off on Monday 5 July with a special… Continue reading Times Calls A Halt To The Game For Summer Break

The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States.The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions, growing… Continue reading UK Lags Behind Europe And US Growth For Future

MegaPoster has secured car manufacturer Mitsubishi to launch its new Colt model with a national giant banner campaign featuring two of the company’s prime sites in Birmingham and London.The two sites will spearhead a five-banner campaign that will run throughout July and August instead of the normal one month poster period. The creative will feature… Continue reading MegaPoster Drives Expansion With Mitsubishi Campaign

Independent News & Media saw impressive performance last week, rising by 7.03% analysis to close at 137p on Friday. The company recently announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004.Executive chairman of INM, Sir Anthony O’Reilly, revealed that total revenues for the newspaper group are… Continue reading Sharewatch: INM Soars Following Strong First Half Growth