More Industry News articles

Wireless Group chairman and chief executive Kelvin MacKenzie has this morning revealed a positive performance for the radio group with second quarter revenues rising by 36% year on year. At the company’s annual general meeting, MacKenzie announced that the Euro 2004 football championships helped national speech station talkSPORT to see revenues for the quarter rise… Continue reading Euro 2004 Helps Profits Surge By 40% At Wireless Group

UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year to a more optimistic 4.8%.Figures published today by the Advertising Association show that the recovery that began in the first quarter of 2003 continued into the first quarter of… Continue reading UK Adspend Expected To Show 4.8% Increase In 2004

Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director

Emap chairman Adam Broadbent says the cross-media group is making ‘reasonable’ progress towards its full year goals with consumer magazine circulation revenues and advertising performing well.The Emap boss told investors at the company’s annual general meeting this morning that busines- to-business operations are performing strongly and magazine display advertising remains good. However, he revealed that… Continue reading Emap Makes Steady Progress Towards Full Year Targets

Real Radio Yorkshire has secured Swedish furniture giant IKEA as the sponsor of its breakfast show, marking the store’s first promotion through a long-term radio partnership.IKEA’s Yorkshire store near Leeds, which attracts over 14.5 million visitors each year, has signed the year-long deal with Real Radio to receive coverage throughout the station’s flagship morning show.The… Continue reading Real Radio Secures Ikea’s First On-Air Sponsorship

Mirror Group Newspapers has bolstered its advertising team with a number of senior appointments as part of an ongoing attempt to improve its relationship with agencies and clients.The shake-up sees Malcolm Stoodley join the newspaper publisher in the newly created role of head of magazines. He moves over from chief executive Sly Bailey’s former employer… Continue reading Trinity Mirror Creates New Senior Advertising Roles

Euro 2004 is the most popular international football tournament since the World Cup 1998 with a cumulative average audience of more than 2.5 billion individuals, according to new research from Initiative Media.The elimination of big teams such as England, France, Germany and Italy in the early stages led to widespread concern of a possible drop… Continue reading Euro 2004 Most Popular Tournament Since World Cup 1998

The effectiveness of television advertising could be under threat from the rapidly increasing number of commercials in break junctions, according to a new study from Initiative Media’s research arm.Research from Initiative Futures suggests that too many commercials in any given junction can have a negative impact on advertising effectiveness, increasing ill feeling towards brands, encouraging… Continue reading Increasing Clutter Threatens Power Of Spot Advertising

Aegis remained in focus yesterday with shares rising by 2.56% as investors digested plans for the creation of a new media network to integrate the company’s £564 million a year digital and interactive advertising business (see Aegis Creates Global Network For Digital Marketing).The new Isobar Worldwide brand will focus on providing clients with information on… Continue reading Sharewatch: Aegis Boosted By Plans For Digital Network

RSVP, the recently formed cross-media sales alliance between Capital Radio, Viacom Brand Solutions and IPC, has secured its first pan-European deal to promote the launch of TDK’s scratchproof DVD product line.The deal will see RSVP, which was set up to provide bespoke cross-media solutions, promote the DVDs across the Capital Radio group in the UK… Continue reading RSVP Alliance Signs First European Cross-Promotional Deal