More Industry News articles

Telecoms giant, British Telecom (BT), is set to slash the rental cost of high-speed broadband for new and existing customers from 1st July 2004.Almost all of BT broadband packages are set to be slashed. Customers can now expect to save a massive £13.00 when using the fastest connection package ‘BT Yahoo! Broadband 1Mb’, which is… Continue reading BT Cuts Broadband Prices To Boost Uptake

Viacom Outdoor has secured Proctor & Gamble’s Ariel brand for an innovative advertising and sponsorship campaign that will dominate Southfields Tube station during this year’s Wimbledon tennis championships.The initiative has seen Southfields transformed with a series of tennis-related creatives including special sound effects of crowds cheering that are triggered by Tube trains pulling into the… Continue reading Viacom Turns Southfields Tube Into Tennis Court

Outdoor advertising company Clear Channel UK is believed to be in talks with giant poster contractor Mega Profile about a possible take-over that could save the company from the prospect of closure.Mega Profile has been one of the pioneers of large-format banner advertising since the format was imported from Continental Europe in the late nineties.… Continue reading Mega Profile Rumoured To Be In Takeover Talks

A number of influential industry figures have expressed their support for an innovative new reporting system created by BARB to measure the sponsorship of television programmes.Speaking at an evening meeting held by the Media Research Group earlier this week, Andy Thompson, head of sponsorship at ITV, said: “Sponsorship is key and critical for all of… Continue reading Industry Welcomes New Sponsorship Tracking System

WFCA Integrated has announced the creation of its first dedicated media planning and buying department following its recent successful bid for Carpetright’s £7 million account.The new business will be headed by one of MediaCom’s original founders Bill Jones (pictured left), who will be joined by media manager Tina Crouch, another former Grey Global staff employee.Commenting… Continue reading WFCA Integrates Agency With Planning/Buying Division

Carat has become the latest agency to respond to the increasing role of new media in the marketing mix with the launch a dedicated department to handle all of its digital planning and buying business.Carat Digital will be headed by Keith Rattray, who takes charge of a 20-strong team handling more than £10 million worth… Continue reading Carat Launched Dedicated Digital Department

BSkyB is currently in negotiations with sports cable network ESPN, which is owned by The Walt Disney Company, about launching a special version of its 24-hour sports channel in the UK.The companies are believed to be discussing a British launch of ESPN Classic Sport, which replays famous footage from historic sporting events such as the… Continue reading ESPN Could Launch Round The Clock Sports Channel

The number of global internet users at-home has risen by more than 1.5 million from April 2004 to May 2004, according to a new report from Nielsen//NetRatings. Of the 13 countries sampled, Japan saw user figures grow faster than any other country – up 7.7% to over 33 million users. In contrast, the number in… Continue reading Global Internet Users Grow By 1.5 Million In May

The latest cinema box office figures have revealed record breaking weekly admissions during May thanks to the latest instalment of the highly lucrative Harry Potter film franchise.However, as the latest Harry Potter movie was released on 30 May it does not grab the top spot in terms of takings for the month, going instead to… Continue reading Harry Potter Magic Yields Record Cinema Revenues

The number of broadband lines worldwide hit 111.7 million in March 2004, representing a record increase of 12.3 million since the end of 2003, according to research from broadband analysis company, Point Topic. The world’s top ten major economies make up 10.1 million lines between them, with US having the largest broadband market with over… Continue reading Broadband Lines Reach 111.7 Million