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A high-tech market research firm has forecast that the number of worldwide wireless mobile phone subscribers will grow to 2.5 billion by 2009. According to a new report from In-Stat/MDR, subscribers to services such as wideband code-division multiple-access (WCDMA), one of the main technologies for the implementation of third-generation (3G) cellular systems, will experience robust… Continue reading Growth Returns To Mobile Phone Market

Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008

The global advertising recovery is slower than expected said a new report from Merrill Lynch and predicted a global advertising growth forecast of up to 5% in 2005, with Europe lagging behind both the worldwide average and the US with an expected 3% – 4% growth. In the latest Advertising and Marketing Services report, Merrill… Continue reading Europe Lags Behind 2005 Worldwide Ad Recovery Forecast

By 2010 there will be nearly 40 million digital radio receivers in Europe, growing rapidly at a compound annual growth rate (CAGR) of 86.1%, according to a new report by marketing consultancy Eureca Research. The European Digital Radio – On A Roll Or Another False Dawn report predicts that the UK will account for 44.2%… Continue reading Digital Radio Set For Boom In Europe

Email marketing is becoming more acceptable as a promotional medium, says a new report from DoubleClick, as click-through rates continue to grow year-on-year. From quarter three 2003 to quarter one 2004, click-through rates of email marketing rose by 7.1%, with France growing faster than any region, up 4.8% in the quarter. Followed by a combined… Continue reading Email Becomes More Acceptable As A Marketing Tool

Another rocky day’s trading for media stocks left many companies in the doldrums yesterday. Financial Times owner Pearson suffered a loss of 0.24% to close at 616p, despite optimistic results revealing an increase of 47% in profits for the first half of the year.The growth exceeded expectations and was attributed mainly to improved market conditions.… Continue reading Sharewatch: Positive Results Fail To Lift Pearson

Times Online has announced a deal with Eidos, the UK’s largest video games publisher, to create its Fantasy Football championship offering readers the chance to win a slice of its £100,000 prize fund.The promotion will go head to head with the Telegraph‘s twelfth year of Fantasy Football, launched last week with support from BUPA and… Continue reading Times Takes On Telegraph With Fantasy Football

The popularity of search engines amongst internet users is growing at unprecedented speed, bringing with it valuable advertising real estate. Martin Child, managing director, Overture Northern Europe, looks at the future of internet search marketing and the next generation of search targeted marketing…Today 85% of European internet users first discover websites through search engines and,… Continue reading NewsLine Column: What Next For Internet Search Marketing?

Venture capital groups are limbering up to bid for the BBC’s commercial operations if the sale is given the green light by the Corporation’s chief executive, Mark Thompson.According to reports over the weekend, Rupert Gavin, who quit this month as chief executive of BBC Worldwide and Roger Flynn former chief executive of BBC Ventures, are… Continue reading Buyers Prepare To Snap Up BBC Commercial Arms

Emap is planning to roll out a £600,000 cross-media advertising campaign to promote the relaunch of its flagship music magazine Q later this month.The six-month campaign, planned and bought by Starcom Motive, includes national print advertising in a range of broadsheet newspaper titles, as well as recently revamped men’s lifestyle magazine FHM and sister music… Continue reading Emap Launches Campaign To Promote Q Redesign