More Industry News articles

Cinema advertising in the US is set to more than double in size by 2008 to reach a $1 billion market, as new research from Veronis Suhler Stevenson (VSS) reveals this is the fastest growing advertising sector, beating both the internet and television. According to the Communications Industry Forecast & Report by the media merchant… Continue reading US Cinema Advertising To Reach $1bn By 2008

The advertising watchdog has today banned a campaign promoting Audi cars following complaints that it encouraged speeding and irresponsible driving.The leaflet for the new Audi A3 highlighted a section of the A5 from Weston-Under-Lizard to Horsebrook and encouraged people to drive the car along it. The centre page of the mailing read: “Ten kilometres of… Continue reading Watchdog Clamps Down On Audi For Encouraging Speeding

Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results

BSkyB has today revealed that profits for the year ending 30 June 2004 climbed by a staggering 65% to £600 million, despite the group once again failing to meet its self-set goal of adding 100,000 new subscribers a quarter.The satellite provider also posted a healthy revenue gain, up 15% to £3.7 billion. However, it is… Continue reading Sky Profits Rocket Despite Slowing Subscriber Rates

Weekly magazine subscriptions look set to receive a boost with the launch of a new promotion from the Royal Mail offering publishers low-cost distribution through the post.The promotion will see magazines with an existing subscription-base receive a 25% discount on distribution costs as long as they recorded fewer than 5% subscription sales in the latest… Continue reading Magazine Subscriptions Boosted By Royal Mail Initiative

New products and fledgling brands should consider using the internet as a launch medium when planning their first campaigns, as it can quickly raise awareness while proving cost effective, according to new research from Dynamic Logic.The research revealed that, while online advertising is advantageous to both new and established brands, on average much higher levels… Continue reading Internet Advertising Is Most Effective For New Brands

Satellite superpower BSkyB saw its share price dip by 0.33% yesterday to close at 602p ahead of publication of the company’s full year results today. The figures reveal a healthy performance for the broadcaster, adding 81,000 new subscribers from last quarter and achieving a 15% boost to total revenues.The company also outlined its future strategy,… Continue reading Sharewatch: BSkyB Dips Ahead Of Positive Financial Results

Popular drinks brand Bacardi has handed a massive national poster campaign to large-format outdoor specialists MegaPoster, spearheaded by a four site package in Manchester, Leeds, Liverpool and Bristol.The campaign will run throughout August and continues the FMCG brand’s established ‘Welcome to the Latin Quarter’ marketing theme. There will be a total of eight sites employed… Continue reading Bacardi Picks MegaPoster For Outdoor Marketing Blitz

Wanadoo, the UK’s largest internet service provider, has secured a long-running distribution deal with computer manufacturer and retailer Time Group.The three-year deal will see Wanadoo, which recently rebranded from Freeserve, become Time Group’s exclusive internet provider, meaning that computers bought from the company’s 140 UK retail outlets and direct channels will come pre-loaded with its… Continue reading Wanadoo Partners With Time Group For Distribution Deal

ITV has today revealed that its new digital channel for older viewers, ITV3, will launch in November as a free-to-air offering showcasing Hollywood movies and classic dramas such as Cold Feet and Inspector Morse.It is thought that ITV’s third mainstream channel, targeting upmarket viewers over the age of 35 with an appetite for drama, will… Continue reading ITV3 To Launch As Free-To-Air Offering In November