The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery
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Global advertising giant, Publicis, yesterday confirmed it was unlikely to bid for control of Grey Global, the world’s seventh largest advertising agency, clearing the way for rivals WPP. Maurice Levy, chairman of the Paris based group told a French newspaper: “It was not necessarily in the best interest” for his company “to make a possible… Continue reading Publicis Pull Out Of Grey Bids
Chrysalis Radio was seen in focus yesterday with shares rising by 3.35% to close at 192žp after announcing that like-for-like revenue increased by 20% in the 10 months to 30 June 2004. This is against the backdrop of a market which grew by 8% growth over the corresponding period (see Chrysalis Continues To Outperform Radio… Continue reading Sharewatch: Chrysalis Boosted By Positve Revenue Update
Capital Radio Group has secured an innovative deal with Columbia TriStar films to promote the release of the new Spider-Man 2 flim to around 10 million listeners a week via the Hit 40 UK chart show.The deal takes advantage of a new package that gives advertisers a week-long national radio presence by providing brand mentions… Continue reading Capital Secures Deal To Promote Spider-Man Release
The BBC is believed to be considering a £1 billion sale of almost all of its commercial operations in an attempt to bring the Corporation closer to its core public service remit in the run up to charter review in 2007.The BBC’s commercial activities range from Teletubbies merchandise to studio facilities and could be worth… Continue reading BBC Considers £1 Billion Sale Of Commercial Arm
A panel of broadcast industry experts has put advertising to the over fifties at the top of the agenda at this year’s Radio Festival in Birmingham.Beginning his address on the topic, Ron Coles, director of Saga Radio, described the changing face of Britain’s population with more people aged over fifty making up the populus and… Continue reading Radio Festival Puts Spotlight On Advertising To Over Fifties
Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches
The advertising watchdog is clamping down on French Connection after the high-profile clothing brand used its controversial FCUK trademark in a nation-wide poster campaign promoting its recently launched FM radio station.The Advertising Standards Authority’s Committee of Advertising Practice has ordered French Connection to pre-vet all of its posters for the next two years after ruling… Continue reading Advertising Watchdog Cracks Down On French Connection
Capital Radio and GWR, which were recently rumoured to be dicsusing plans for a potential £840 million merger, were seen in focus yesterday. The radio groups saw shares rise by 5.41% and 3.80% respectively as stocks rebounded from the shake-out in the radio sector last week.Chrysalis Radio was also in the spotlight ahead of today’s… Continue reading Sharewatch: Radio Groups Rise Following Merger Rumours
The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden. Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success… Continue reading Television Will Lead Switch To Digital Radio
