More Industry News articles

Market research firm, eMarketer, says that despite the problems of spam and overly aggressive filtering concerns, email in the US is growing more than ever and is expected to nearly double to 2.7 trillion by 2007. In 2003, email hit 1.5 trillion according to the E-mail Marketing Report, with penetration at an all-time high of… Continue reading US Email Volume Set To Double By 2007

Charles Allen, chief executive of ITV, has announced that the group plans to sell off some of the non-core business units as part of an efficiency drive. The non-fiction book publisher, Carlton Publications, will be the first to be put up for bidding, along with the Moving Picture Company, which created visual effects for blockbuster… Continue reading ITV Publishing And Movie Businesses For Sale

The majority of European procurement directors are being kept in the dark about how much their marketing departments spend on advertising, according to new research from spend management company, Ariba.The survey of Europe’s biggest spending companies across a variety of industries found that 40% procurement directors have no visibility of advertising spend, even though the… Continue reading Clients Miss Savings By Alienating Procurement Staff

Independent News & Media, publisher of The Independent and the Independent On Sunday, today announced that strong revenue growth has been enjoyed across all major markets for the first half of 2004. At today’s AGM, executive chairman Sir Anthony O’Reilly said group total revenues are comfortably ahead of 2003, with the strong trading performance being… Continue reading Independent News Delivers Strong Growth In First Half Of 2004

Giant banners are becoming an increasingly popular option for brands seeking to cut through the increasing amount of advertising clutter. The sector was worth an estimated £16 million last year and Ian Bohn, sales and marketing director at Megaposter UK, claims there are even bigger things on the horizon…Giant banner advertising has had a growing… Continue reading NewsLine Column: The Future Of Giant Banner Advertising

The BBC has set out a wide-ranging nine-point plan for its future in which it envisages everyone in the UK having access to a range of digital services that will transform the relationship between audience and broadcaster.The blueprint for the BBC’s future was announced today by newly appointed director general Mark Thompson and chairman Michael… Continue reading BBC Sets Out Wide-Ranging Plan For Its Digital Future

Guardian Media Group, the newspaper publisher behind the Guardian and the Observer, has reportedly approved a £50 million investment to relaunch its titles in a new compact format.It is understood that the Guardian and the Observer will become the country’s first national newspaper titles to adopt the Berliner size and shape used in France by… Continue reading Guardian Takes Titles Compact With £50 Million Investment

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success

Heart FM’s Jono Coleman has been crowned London’s breakfast king after knocking Capital FM’s new presenter Johnny Vaughan off the top spot in terms of listening, according to the latest unofficial figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows that Heart 106.2 has overtaken Capital 95.8 FM in terms… Continue reading GfK Puts Heart Ahead Of Capital In The Breakfast Battle

Email marketing in the US has been performing at a steady rate during the first quarter of 2004, with click-through and open rates declining slightly but delivery rates up 1.5% from one year ago, says a new report from DoubleClick. During the year, click-through rates (CTR) generally stayed about the same or declined over the… Continue reading Email Marketing Delivery Rates Grow