Sales of traditional men’s lifestyle magazines are believed to be falling rapidly following the multi-million pound launch of weekly competitors, Nuts and Zoo, earlier this year.Senior magazine sources quoted by the Observer claim that the launch of Emap’s Zoo and IPC Media’s Nuts have dented the circulations of their more established monthly counterparts, FHM and… Continue reading Nuts And Zoo Hit Sales Of Monthly Lads’ Mags
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News International, owners of The Times, Sunday Times and The Sun, has announced a partnership with Powerade to promote the drink’s close association with this year’s Olympic games.The deal spans News International’s portfolio of newspapers and will see the Coca Cola-owned brand promoted across all news, features and supplements in the newspapers as well as… Continue reading News International Partners Powerade For Olympics
The recent Euro 2004 championships even managed to attract female viewers who previously claimed to have absolutely no interest in football, according to the latest research to be published by media agency Carat.Before the tournament began a staggering 43% of women said they were not at all interested in following England’s Euro 2004 campaign. However,… Continue reading Euro 2004 Even Proves A Hit With Football Phobics
The Times has signed an exclusive partnership with car manufacturer Volkswagen to celebrate 30 years of its Golf car via print and online promotions.The partnership will see the car being promoted through a custom-built microsite housed on Times Online for three months, as well as receiving coverage in the newspaper’s print edition. A specially-dedicated channel… Continue reading Times Partners Volkswagen For Cross Media Promotion
The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of… Continue reading Financial Times Is Voted Top European Business Title
David Elstein, formerly a Five and Sky TV executive, is preparing to outline his vision of the UK’s radio industry to some of the biggest names in the industry at next week’s Radio Academy Festival in Birmingham.NewsLine will report live from the event, as the broadcasting heavyweight airs his views on the future of commercial… Continue reading Elstein To Outline Vision For Radio At Birmingham Festival
Kelvin MacKenzie’s Wireless Group saw a healthy 3.93% rise yesterday following an optimistic AGM statement listing the company’s successes over the past year, as well as predicting a positive twelve months ahead.The radio group revealed that second quarter revenues had risen by 36% year on year, while the Euro 2004 championships had boosted its talkSPORT… Continue reading Sharewatch: Wireless Group Rises Following Optimistic AGM
Channel 4 has come under fire from a media watchdog which has branded its programming ‘sleazy’ and is calling for the withdrawal of the broadcaster’s licence.Mediawatch-UK, previously known as the National Viewers’ and Listeners’ Association, was founded by infamous taste and decency campaigner Mary Whitehouse in 1965. The organisation is now calling for advertisers and… Continue reading Watchdog Calls For Viewers To Desert ‘Sleazy’ Channel 4
Former Five chief executive David Elstein has entered into a bidding war for control of the Hallmark Channel, reputed to have tabled an offer of around £500 million, the move puts him in direct competition with reported bids from several other companies including Sony.Among the parties understood to be interested in acquiring the Hallmark Channel… Continue reading Former Five Boss Enters Bidding War For Hallmark Channel
BSkyB is beleived to be reviewing the future of its three music channels, The Amp, Scuzz and Flaunt, as part of a shake-up that will see head of music channels, Jo Wallace, move to oversee original programming at flagship entertainment channel Sky One.Reports suggest that Wallace’s arrival at Sky One will conincide with the channel’s… Continue reading BSkyB Reviewing Future Of Music Channels After Shake-Up
