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Pay-for-performance search firm Overture has bolstered of its sales operation with the appointment of Richard Firminger as sales director with responsibility for accelerating growth and service levels across the company.The appointment sees Firminger, formerly of AdLINK, DoubleClick, CMP Media and VNU Business Publications, given responsibility for managing and directing Overture’s UK sales with a brief… Continue reading Overture Boosts Growth With New Sales Director

Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004

Media super-regulator Ofcom has appointed Peter Black, an experienced telecoms executive, as an independent telecoms adjudicator as part of the watchdog’s blueprint for growth of broadband in the UK.Ofcom unveiled its plans today, announcing that its focus will now shift from rollout and coverage of broadband services to local loop unbundling in order to encourage… Continue reading Ofcom Appoints Adjudicator To Boost Broadband Competition

The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell

The recently launched compact edition of the Times is proving successful in attracting new readers to the newspaper brand, according to a wide-ranging study being unveiled to media agencies today.The Times Compact Readership Study shows that the scaled-down edition is drawing a young, upmarket audience to the newspaper, which was traditionally been a stalwart of… Continue reading Compact Times Proves Successful In Attracting New Readers

Emap has announced a major expansion of its rock-focused music station Kerrang!, pushing the brand into northern England through the company’s seven wholly-owned DAB digital multiplexes.The growth in reach for Kerrang! is part of Emap’s strategy to extend its national radio brands and equip them for localised content. The station is currently available via DAB… Continue reading Emap Expands Kerrang! Into Northern DAB Regions

ITV has hailed the recent Euro 2004 football championships a success after they helped its sales operation to see its strongest growth in revenue since the height of the dotcom boom in 2000.The UK’s largest commercial broadcaster claims to have seen revenue increase by 17% throughout the tournament, as an overwhelming demand for airtime spots… Continue reading ITV Hails Euro 2004 A Success As Revenue Soars

MediaCom has been voted as the agency most admired by media owners in terms of its all round professionalism and commercial performance for the second year running.Between May and June this year Ocean Consulting’s latest Media Agency Monitor surveyed almost 60 top-level executives at virtually all of the UK’s major consumer media owners to gauge… Continue reading MediaCom Voted Best Agency For Second Year Running

The return of beer brand John Smith’s to campaigns fronted by comic Peter Kay has proved a wise decision by the brewery, as its 30-second spots with a ‘no nonsense’ tagline have landed the top spot in the latest Ads That Make The News survey.John Smith’s latest push builds on last year’s hugely popular ‘Ave… Continue reading John Smith’s Tops Latest Ads That Make The News Survey