More Industry News articles

Clear Channel-owned Taxi Media is launching an innovative new data capture product that will allow advertisers to create a highly targeted list of potential customers.The new initiative will allow clients using the company’s tip-seat advertising format to choose ones with special slots for taxi passengers to deposit their business cards. At the end of the… Continue reading Data Collection On The Cards For Taxi Advertising

Cross-media heavyweight Emap has announced the appointment of Gary Hughes as chairman of its digital radio and television division with effect from 1 September.As head of the Emap Performance division, Hughes will assume responsibility for extending the company’s brand strategy and extending its use of cross-media initiatives. He will also retain his current role as… Continue reading Hughes Appointed Chairman Of Emap Broadcast Division

Consumers now spend more money on media than advertisers, signaling a fundamental shift in the economics of the media industry, says a US based media merchant bank. The shift, which occurred during 2003, is now just coming to light says Veronis Suhler Stevenson and reflects that advertising is no longer the primary business model for… Continue reading Consumers Overtake Advertisers In Media Spending

By 2008, over 10% of all US broadband subscribers will be receiving voice calls over high-speed internet connections, driven by lower costs and technological advances in this market, says a new report from In-Stat/MDR. As broadband companies continue to add thousands of new lines each month, the US broadband IP telephony market looks set to… Continue reading Voice Calls Over Broadband Set For Growth

Sir Martin Sorrell has said that the challenges faced by newspaper and magazine publishers ‘is getting greater and greater’ as internet advertising continues to grow and accelerate. Speaking to the Independent Review, the chief executive of the world’s second largest advertising and marketing services group WPP said, he is intrigued by the forecasts about interactive… Continue reading WPP’s Sorrell Warns Of Internet Pressure On Papers And Magazines

Media stocks put in a largely poor performance last week, with few companies managing to break the 1% growth mark. However, United Business Media rose above the pack with a strong increase of 5.56% in week on week analysis.The publishing company’s success is due largely to results published on Friday, detailing a massive rise of… Continue reading Sharewatch: Profit Boost Sends UBM Shares Soaring

Viacom Outdoor has secured computer manufacturer Hewlett Packard to launch a three month branding campaign at Bank Tube station in central London.The campaign, which was booked through Viacom Outdoor’s Impact team, features a creative spanning the 80 metre-long Bank trav-o-lator, which connects the Central Line to the Waterloo & City Line at one of London’s… Continue reading Viacom Secures Hewlett Packard For Bank Campaign

Channel 4 is believed to be considering plans to launch a national, speech-based, digital radio station sometime next year to compete directly with BBC Radio Four.The initiative is the brainchild of Channel 4’s recently appointed chairman, Luke Johnson, who is looking at ways to diversify the broadcaster’s revenue in the face of increasing competition from… Continue reading Channel 4 Plans To Launch National Talk Radio Station

Almost 90% of media research professionals believe that television sponsorship is more valuable than traditional spot advertising, according to the latest study from the Media Research Group.An online poll of the MRG’s members shows that almost 40% of respondents were unable to quantify the value of television sponsorship. However, of those that expressed an opinion,… Continue reading Media Researchers Value Sponsorship Over Spot Advertising

Media super-regulator Ofcom has slammed GMG Radio for a series of on-air commercials claiming that DAB digital radio provided CD-quality sound, following a number of complaints from particularly technology savvy listeners.The commercial, which was broadcast on Jazz FM as part of a wider London-centric campaign, attracted complaints from nine listeners, who argued that DAB did… Continue reading GMG Slammed For Misleading Digital Radio Commercial