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IPC Media is launching a special summer edition of its weekly teen magazine Mizz for its core readership of girls aged between 10 and 14.The 132-page Mizz Summer Special will feature a mix of celebrity gossip, fashion, beauty, horoscopes and quizzes, as well as competitions, entertainment and food tips for girls during the summer holidays.Commenting… Continue reading IPC Launches Mizz Summer Special For Teenage Girls

Newspaper giant Daily Mail & General Trust enjoyed a good day’s trading yesterday, seeing a rise of 1.45% to close at 700p following interim results reporting a strong half year. The company reported a pre-tax profit of £107.3 million for the six months to 4 April, an increase of 29% compared with the same period… Continue reading Sharewatch: DMGT Rises Following Optimistic Results

Lord Rothermere’s Daily Mail & General Trust is believed to have taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million.It is understood that the newspaper group took pole position over its two rivals – the Barclay brothers and 3i – after last… Continue reading Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid

Scottish Media Group has announced the appointment of Chris Masters, a former oil and manufacturing boss, as its new non-executive chairman following the departure of Don Cruickshank earlier this year.Masters joins SMG with no direct media experience, but has held senior positions with several high-profile companies, most recently as non-executive chairman of heating unit suppliers… Continue reading SMG Appoints Media Newcomer As Chairman

Direct mail gaffes are far less likely to cause serious brand damage than mistakes through other forms of advertising, according to the latest research from market data firm Marketscan.The research asked marketing professionals from the country’s top 1000 companies to quantify the risk of brand damage by badly executed or poor taste advertising. Common blunders… Continue reading Direct Mail A Low Risk Option For Advertisers

OMDtvi opened the doors of the world’s first virtual showroom this week as part of its biggest ever interactive television campaign to showcase the new Peugeot 407 saloon car.The campaign will run across IDS channels on Sky Digital and ITV2. Banners in Sky Active will also encourage viewers to visit a dedicated advertiser location (DAL),… Continue reading OMDtvi Launches First Interactive Car Showroom

Freeview saw uptake rise by more than 18% in the first quarter of this year in a development that helped to push digital television penetration to around 53% of all UK households.The latest figures from Ofcom show that around 3.5 million households received the free-to-air digital terrestrial service in the first three months of this… Continue reading Freeview Continues To Boost UK Digital Up-Take

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market. The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in… Continue reading DMGT Sees Revenues Rise In Positive First Half

Satellite broadcaster BSkyB saw its share price take a battering yesterday, as a single institutional investor in the US sold 7.1 million shares. The shares represent 0.4% of the company’s total equity and are understood to have been sold on the instruction of broker Collins Stewart.Investors have become increasingly twitchy surrounding the broadcaster after fears… Continue reading Sharewatch: BSkyB Shares Fall As Investors Pull Out

Broadband Britain is rapidly becoming a reality with almost 4 million UK households opting for a high-speed internet connection, according to the latest research carried out by media-super regulator Ofcom.The figures show that broadband access in the UK topped the 3.9 million mark in the first three months of this year with more than 40,000… Continue reading Broadband Boom Hits 4 Million UK Households