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A new television network targeting the lucrative 18-24 year old student market has been installed in several UK universities, screening music videos, lifestyle programming, sports highlights and advertising on plasma screens in student bars.The network, dubbed SUBtv, is being backed by venture capital firm Beringea and has so far signed deals with 55 campuses, with… Continue reading Student Television Network Courts Big Name Advertisers

The recent departure of Channel 4 chief executive Mark Thompson has not deterred the broadcaster from considering a possible merger with Five, according to a major shareholder in the latter.Lord Hollick, chief executive of United Business Media, is understood to have confirmed that discussions are still being held on a possible deal and that further… Continue reading Channel 4 To Push On With Possible Merger Plans

GMG Radio has set up a dedicated interactive division to sell advertising across the websites of its three leading local radio brands: Real Radio, Jazz FM and the recently launched Smooth FM.The new commercial operation, led by Jazz FM managing director, Carter Tanner (pictured), will sell both bespoke online campaigns and airtime support advertising across… Continue reading GMG Offers Web Solutions Through New Interactive Division

May highlighted further improvements in advertising conditions, as many media owners and agencies posted upbeat revenue results this month, following the trend set in the previous quarter. In the newspaper sector, things were looking up for Trinity Mirror who saw revenues rise by nearly 5% for the first four months of 2004 but at Times… Continue reading INSIGHTanalysis: Media Healthcheck – May 2004

Newspaper advertising revenues are finally on the upswing as the world economy recovers, according to the latest annual survey of World Press Trends.The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Revenue Rebounds But Circulation Dips

The number of at-home global active internet users for a number of selected countries fell by more than 419,000 during April 2004. For the second consecutive month, Switzerland grew more than any other country, up by nearly 4%, while the US lost more one million surfers. Active Internet Users By Country, April 2004     … Continue reading Internet Users Fall During April

MTV has secured a deal with Kellogg’s that will see its Pop Tarts brand become the exclusive broadcast sponsor of the forthcoming MTV Dumb Ass programming strand.The deal, brokered by Viacom Brand Solutions, will see Kellogg’s Pop Tarts appear in a range of on-air and online promotions for the new series. The brand will also… Continue reading MTV Toasts Kellogg’s Pop Tarts Sponsorship Deal

The Financial Times has confirmed that it is considering a number of changes to its UK edition as part of a concerted effort to revive its fortunes and improve falling domestic sales.The paper told NewsLine this morning that FT features editor Andrew Davis has been handed the full-time task of looking at ways to improve… Continue reading Financial Times Ponders New Look To Boost Sales

Classic FM has the oldest listeners of any commercial radio station in London or across the UK, according to the latest set of audience figures to come out of GfK’s National Broadcast Survey.The ongoing national study of radio and television audiences shows that more than three quarters of Classic FM’s listeners are aged over 45,… Continue reading Classic FM Proves A Hit With The Golden Oldies

Irish broadcaster Ulster TV put in a disappointing performance in week on week analysis. Shares slipped by 3.90% to rest at 431˝p ahead of an announcement by the company predicting strong performance for the coming year.According to John McGuckian, chairman of the ITV-owned company, advertising revenue in the first six months of the current year… Continue reading Sharewatch: Ulster TV Dips Despite Positive Forecasts