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Broadband Britain is rapidly becoming a reality with almost 4 million UK households opting for a high-speed internet connection, according to the latest research carried out by media-super regulator Ofcom.The figures show that broadband access in the UK topped the 3.9 million mark in the first three months of this year with more than 40,000… Continue reading Broadband Boom Hits 4 Million UK Households

Multi-channel TV now reaches 56.7% of UK homes, says the latest Digital Television Uptake report from industry watchdog, Ofcom. The report shows that in quarter one 2004, total UK multi-channel homes had grown to nearly 14 million, up from below 13.5 million on the previous quarter. Free-to-view households grew by 18% to 3.6 million households,… Continue reading Multi-Channel Television Statistics Q1 2004

The Daily Mail & General Trust revealed a positive set of interim results today with rises in both profits and advertising revenue, but it was careful to warn of complacency in a still volatile market.The group’s national newspaper division, Associated Newspapers, saw advertising revenue increase by 6% year on year, with rises recorded in each… Continue reading DMGT Sees Revenues Rise In Positive First Half

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday. Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in… Continue reading Sorrell Heralds Global Advertising Recovery

Telewest has fired the latest salvo in the battle for cut-price broadband customers by dropping the price of its entry-level package to £12.99 per month, making it the cheapest option for those wanting high-speed internet access.The package will be made available to customers signing up to the company’s Talk Unlimited telephone package throughout June, with… Continue reading Telewest Drops Broadband Price To Lowest In Market

Advertising agencies are failing to capitalise on the full potential of SMS marketing, mistakenly believing that consumer acceptance of the fledgling medium is much lower than it actually is.A recent survey from mobile technology provider Empower Interactive reveals that a staggering 84% of European mobile users are willing to receive SMS marketing and promotional messages… Continue reading Advertising Agencies Fail To Capitalise On SMS Marketing

Sport Newspapers, publishers of the Sunday and Daily Sport, faces the prospect of legal action after being referred to the Office of Fair Trading by the advertising watchdog.The argument erupted earlier this year after the Advertising Standards Authority ruled that a front-page flash on the Daily Sport and Sunday Sport was misleading consumers.The statement in… Continue reading Pricing Blunder Lands Daily Sport In Hot Water

WPP chief executive Sir Martin Sorrell sounded an uncharacteristically optimistic note on the prospect of a global advertising recovery when he unveiled the company’s annual report yesterday.Sorrell is usually reluctant to be overly upbeat when predicting the industry’s fortunes and has so far refused to call an end to the worst advertising downturn in living… Continue reading Sorrell Positive On Global Advertising Recovery

Capital Radio was seen in focus yesterday with shares rising by 2.31% to close at 465p after announcing the launch of a £5 million joint venture to design, manufacture and market a new breed of digital radios for younger listeners (see Capital To Boost Digital Radio With X-fm Branded Sets).SMG was also in the spotlight… Continue reading Sharewatch: Capital Boosted By New Digital Joint Venture

BT Group has launched a new satellite broadband service designed to increase up-take of high-speed internet amongst those in rural or remote areas without access to the company’s existing ADSL network.The new service, offered by BT’s broadcast and media division, comprises a two-way wholesale offering, giving small businesses easy access to high-speed connections without the… Continue reading BT Launches Satellite Broadband To Boost Rural Up-Take