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Worldwide shipment of mobile phone units will reach 595 million by 2004 says a new report from global market intelligence group, IDC. According to the Worldwide Mobile Phone 2004-2008 Forecast And Analysis report, sales of 2.5G mobile phones will drive market growth for the next few years with sales of 3G mobile phones finally passing… Continue reading Mobile Phone Shipments To Surpass 100 Million By 2007

Giant poster firm Megaposter has secured mobile phone manufacturer Sony Ericsson to launch a campaign to promote the launch of its new T630 cameraphone.The large format billboard featuring the phone has been erected on Shoreditch High Street to maximise exposure to the area’s clubbing and drinking district, frequented regularly by the young, style-conscious Londoners that… Continue reading Megaposter Signs Sony For Shoreditch Site

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading Times Readership Slumps Amid Mounting Losses

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point. The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture… Continue reading Omnicom Pools Resources To Form UK Buying Point

The radio sector was seen in focus yesterday following the publication of the latest RAJAR listening figures for the first quarter of 2004. Capital saw shares slip by 1.91% following a slight loss of market share at its flagship London station, Chrysalis fell by 4.33% and Emap was down 1.73% (see Capital Confirms Tarrant Is… Continue reading Sharewatch: Capital Seen In Focus Following RAJARs

MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

Subscription-based digital terrestrial service Top Up TV has announced the appointment of Matt Seaman as the company’s sales and marketing director following his defection from Freeview in February.Seaman joins the embryonic television firm after three months of compulsory gardening leave from his previous role as Freeview general manager. Top Up is now certain to use… Continue reading Top Up TV Confirms Appointment Of Freeview Manager

United Business Media (UBM) is performing ahead of last year and is expected to achieve 15% margin target in 2004.At the company’s Annual General Meeting, chairman, Geoff Unwin, said: “2004 has started well. All of our businesses are performing ahead of last year, consistent with the positive trends of the second half of 2003.”The US… Continue reading United Business Media In Line With Target Says Chairman

The Sunday Telegraph will this weekend publish the first part of its Commuter Guide 2004 in an attempt to give city-bound travellers handy information on country life within easy reach of London.The guide, the second part of which will be published on 16 May, gives detailed information on key commuter train lines into London and… Continue reading Telegraph Targets Commuters With Weekend Rail Guide

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region.The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia.It is understood that the new… Continue reading WPP Unveils Maxus Global As Third Media Network