IPC Media’s flagship celebrity weekly Now and Time Warner stable-mate, Warner Home Video, have secured an exclusive deal with Asda to promote the video and DVD release of the final series of Friends.The partnership will see co-branded dump-bins – designed to hold copies of Now and Friends DVDs and videos – placed in the majority… Continue reading Now And Asda Team Up To Promote Friends DVD Launch
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ITV could be facing severe financial problems due to the increasing popularity of multi-channel television and the rise of BSkyB, according to former BBC chairman and economist Gavyn Davies.Speaking at the Said Business School in Oxford last night, Davies warned that the broadcaster’s business model was under threat from declining viewing figures and advertisers seeking… Continue reading ITV Business Model Under Threat From Multi-Channel TV
The Times has announced plans to roll-out its compact edition across the UK, but insists it remains totally committed to publishing its broadsheet version alongside the commuter-friendly tabloid.The announcement comes just weeks after the Independent went completely tabloid, in a move that consigned the broadsheet edition of the paper to the scrap-heap after more than… Continue reading Times Rolls Out Compact Edition Across The UK
Beleaguered cable operator Telewest has announced the appointment of Eric Tveter as president and chief operating officer following the departure of acting chief Barry Elson last month.The appointment comes just weeks before the expected completion of the company’s crucial £3.9 million debt for equity swap, which was agreed last September after months of wrangling with… Continue reading Telewest Names New Chief Ahead Of Financial Restructuring
Channel 4 saw ratings surge last night as a peak of more than 5 million reality-TV fans tuned in to Big Brother to watch the inebriated housemates engage in a topless mud-wrestling contest.Unofficial overnight figures from BARB show that a peak of 5.2 million viewers watched the programme, which saw Geordie mortgage advisor, Michelle, attempt… Continue reading Topless Mud-Wrestling Boosts Big Brother Viewing
MegaPoster has secured a deal that will see Nissan promote the launch of its new 350Z coupe with a giant banner campaign including the newly acquired site on the Hicking building in Nottingham.The campaign, planned by Manning Gottlieb OMD, will run throughout June and July and will feature the car speeding along a main road… Continue reading MegaPoster Signs Nissan For Coupe Launch Campaign
ITV Sales has secured mobile phone manufacturer Nokia as the exclusive sponsor of its new £10 million Pop Idol-style reality series, The X Factor, which launches on the channel this autumn.The show will see Cowell join celebrity judges, Sharon Osbourne and Louis Walsh, in the search for the next singing sensation. Each judge will adopt… Continue reading ITV Secures Nokia To Sponsor X Factor Reality Show
BSkyB was the best performer in yesterday’s media market with shares rising by a solid 7.68% revealing plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service (see BSkyB To Launch Free-To-Air Satellite Package).The prospect of higher revenues outweighed concerns… Continue reading Sharewatch: BSkyB Boosted By Free-To-Air Announcement
A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut
The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly
