More Industry News articles

Newspaper advertising revenues are finally on the upswing as the world economy recovers, according to the latest annual survey of World Press Trends.The survey conducted by the World Association of Newspapers (WAN), shows that although the outlook for advertising revenues was more positive during 2003 when it grew by 2%, global newspaper circulation declined by… Continue reading Global Newspaper Revenue Rebounds But Circulation Dips

MTV has secured a deal with Kellogg’s that will see its Pop Tarts brand become the exclusive broadcast sponsor of the forthcoming MTV Dumb Ass programming strand.The deal, brokered by Viacom Brand Solutions, will see Kellogg’s Pop Tarts appear in a range of on-air and online promotions for the new series. The brand will also… Continue reading MTV Toasts Kellogg’s Pop Tarts Sponsorship Deal

The Financial Times has confirmed that it is considering a number of changes to its UK edition as part of a concerted effort to revive its fortunes and improve falling domestic sales.The paper told NewsLine this morning that FT features editor Andrew Davis has been handed the full-time task of looking at ways to improve… Continue reading Financial Times Ponders New Look To Boost Sales

Classic FM has the oldest listeners of any commercial radio station in London or across the UK, according to the latest set of audience figures to come out of GfK’s National Broadcast Survey.The ongoing national study of radio and television audiences shows that more than three quarters of Classic FM’s listeners are aged over 45,… Continue reading Classic FM Proves A Hit With The Golden Oldies

Irish broadcaster Ulster TV put in a disappointing performance in week on week analysis. Shares slipped by 3.90% to rest at 431˝p ahead of an announcement by the company predicting strong performance for the coming year.According to John McGuckian, chairman of the ITV-owned company, advertising revenue in the first six months of the current year… Continue reading Sharewatch: Ulster TV Dips Despite Positive Forecasts

Niche magazine publisher Swinstead Publishing has announced that it is to close, in a move that signals the demise of style magazine Sleaze Nation and music quarterly Jockey Slut.The publisher is understood to have broken the news of its impending closure to employees on Friday, claiming that its investors had withdrawn their funding and that… Continue reading Magazine Closures As Swinstead Publishing Folds

Channel 4 experienced a night of record ratings last Friday as millions of viewers tuned in to watch the last ever episode of Friends and the highly anticipated opening night of Big Brother 5.Unofficial overnight viewing figures from BARB show that a record 8.6 million people tuned in for the hour-long Friends finalé, which secured… Continue reading Channel 4 Hits Ratings High With Friends And Big Brother

Radio audience measurement body RAJAR recently launched a major consultation seeking the views of advertisers on how it should proceed with the introduction of an electronic measurement system. As calls to find a suitable replacement for the current diary method mount, RAJAR’s managing director, Sally de la Bedoyere, explains the complexities of introducing a new… Continue reading NewsLine Column: Bridging The Radio Ratings Rift

The outdoor advertising industry continued its recent growth spurt in the first quarter of 2004 with revenue increasing by a solid 9.1% year on year to more than £184.5 million.However, the latest official figures from the Outdoor Advertising Association show the industry failed to replicate the record year on year increase of 16.5% experienced during… Continue reading Outdoor Advertising Continues To See Revenue Rise

ITV-owned Ulster Television (UTV) got off to a very good start in 2004 and expects advertising revenue to grow by 16% during the first six months of 2004.Chairman John MGuckian said: “A continuing feature of UTV’s progress is out-performance. Our net television advertising revenue in the first six months of the current year is expected… Continue reading Ulster TV Revenue Set To Grow By 16%