Worldwide market research firm, Harris Interactive, has announced that sales booking have reached a record high for quarter three and revenues have increased by 10% to $35.4 million. Worldwide sales bookings accelerated at the end of the quarter to set a record high above $40 million. Robert Knapp, CEO said: “Sales momentum has continued into… Continue reading Record Quarter For Harris Interactive
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Metro, the Associated Newspaper-owned morning freesheet, has appointed Karen Wall as its new marketing director, filling the position left vacant following Linda Grant’s defection to Capital Radio last year.The new role will see Wall assume responsibility for all Metro‘s consumer and trade marketing, with a specific brief to strengthen the paper’s relationship with its readers… Continue reading Metro Finally Replaces Grant As Marketing Director
Floundering digital horseracing channel Attheraces looks set to bounce back following a deal between stakeholders Arena Leisure and BSkyB to resurrect the media rights business.Arena announced this morning that it has bought out Channel 4’s 33% stake in the consortium and is now a joint partner with BSkyB. Arrangements have also been made for the… Continue reading Attheraces Back On Track With New Broadcasting Deal
The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts
Voice-over-internet telephony (VoIP) is expected to reach over 13 million US broadband households and small businesses by 2008, says a new report from IT consultants Analysys. By the end of this year, only 1 million US homes and 100,000 small businesses are forecast to be using VoIP but this will grow by 17% and 23%… Continue reading VoIP To Reach Over 13 Million US Broadband Subscribers
Capital Radio saw the day’s largest increase yesterday, while many media stocks struggled to raise share prices, Capital pushed up by 0.63% to 478p. Rumours have circulated that a merger with rival GWR may be on the cards following a well received analyst presentation on Capital’s Century brands. GWR itself fell by 1.15% to 258p… Continue reading Sharewatch: Capital Rises Amid Rumours Of A Merger
The BBC has beaten stiff competition from ITV to secure the rights to the Grand National and two other high profile horse races until 2010 following the collapse of Attheraces last month.The rights to the prestigious event were left up for grabs following the demise of the racing channel run by a consortium of Channel… Continue reading BBC Wins Grand National Rights Race
The Times has announced the latest move in its continuing review and revamping of its wide ranging online services, this time focusing on the website’s popular Driving section.The redesign of the site will see it focusing more clearly on helping drivers to find and purchase their ideal car, new or used, via reviews from the… Continue reading Times Continues Online Revamp Strategy With Driving Overhaul
US based international media group, Pearson, announced ahead of the Annual General Meeting today, that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, The Financial Times, recover. Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson,… Continue reading Recovery For Financial Times Advertising Revenue
The UK’s only national speech-based sports station, talkSPORT, has secured car maker Ford as the exclusive sponsor of its breakfast show, claiming the deal to be the largest sponsorship ever embarked upon by the motor giant.Under the deal Ford will be linked with the show, presented by ex footballer Alan Brazil and journalist Mike Parry,… Continue reading Ford Sponsorship Drives Talksport Breakfast Show
