More Industry News articles

Former Jazz FM chief executive, Richard Wheatly, is returning to commercial radio at the helm of the Local Radio Company, which looks set to acquire Radio Investments for around £40 million later this week. The Local Radio Company is thought to be on the brink of announcing details of the acquisition, which will see it… Continue reading Former Jazz FM Boss To Front Radio Investments Buy-Out

A report from the Online Publishers Association reveals that in the US, 18 to 34 year olds are more frequent and active internet users than any other age group. The report, compiled in conjunction with comScore Networks, shows that 72% of 18 to 34 year olds are online, this is higher than any other group.… Continue reading 18 To 34 Year Olds Spending Most Time Online

A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons

US outdoor advertising company, Lamar, announced that revenues for the first quarter are up 9.1% on the same period last year, to $201 million. Operating income, for the quarter ending 31st March 2004, rose from $2.3 million in quarter one last year, to £13.4 million. Commenting on the Lamar results, Merrill Lynch said: “Quarter one… Continue reading Merill Lynch More Bullish After Lamar Results

A poor day’s trading across the board saw media stocks struggle yesterday with only one company closing on a high. Independent News & Media managed a slight 0.20% rise to close at 123˝p as London markets saw their worst day since the beginning of April.Meanwhile, ITV saw its share price dip by 4.97% to finish… Continue reading Sharewatch: Media Stocks Plummet As Market Falters

Last week the UK magazine industry’s annual conference threw up a number of key issues for advertisers. James Papworth, ad marketing manager at IPC Prospector, takes us through some of the highlights…In my time I’ve attended a fair number of trade conferences organised by industry bodies from every media imaginable. More often than not the… Continue reading NewsLine Column: A View From The Floor At The PPA

Media management consultancy Billetts has launched a new global research initiative designed to help advertisers measure the effectiveness of their marketing decisions on brands.The service, called Billets Connections, will be integrated with the company’s existing evaluation and consultancy services worldwide. It will be headed by Andrew Green, who joins from OMD New York, where he… Continue reading Billetts Launches Global Research Initiative

Virgin Radio chief executive, John Pearson, is calling on agencies, advertisers and media owners to work together to create a single-source planning and buying tool for all broadcast media.Pearson is proposing the creation of a Broadcast Futures Group that would bring the industry together to focus on a blueprint for the creation of a single,… Continue reading Virgin Chief Calls For Single Source Planning Tool

ITV has announced plans to acquire SMG’s stake in GMTV for £31 million and is to bid for the remaining 25% of the breakfast broadcasting network, which is owned by the Walt Disney Company.The proposed buy-out is part of a wide-ranging deal that will also see ITV take-over the sale of SMG’s national television airtime… Continue reading ITV To Acquire SMG’s Stake In GMTV For £31 Million

Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB). Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.” During quarter one of this year, the RAJAR figures show that… Continue reading Key Audiences Tuning In To Commercial Radio Says RAB