WPP has seen off competition from rival advertising heavyweights Interpublic Group and Omnicom to secure the global media contract for HSBC, believed to be worth around $600 million.The deal is a result of a wide-ranging review by HSBC designed to consolidate its business with one marketing services organisation. WPP will now create a dedicated team… Continue reading WPP Beats Rivals To Win Global HSBC Media Account
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As BSkyB today announced that operating profit hit record levels, growing 76% during the third quarter, it was confirmed that the FA Premier League games would not be sub-licensed as all of the bids received by the group, failed to meet the reserve price tag. Operating profit for the three months ending 31st March 2004,… Continue reading Sky Turns Down Premier Bids As Profits Soar
Richard Desmond’s Northern & Shell has announced its first foray into retail with the launch of a home shopping channel intended to compete with the likes of QVC and Price Drop TV.The Express Shopping channel will launch on the Sky digital satellite platform later this year. It will be run as a joint venture with… Continue reading Desmond Announces Launch Of Home Shopping Channel
Emap Performance’s flagship dance music magazine, Mixmag, is to receive an extensive overhaul in time for its June issue, as part of a concerted effort to revive the title’s flagging circulation.The relaunch will see Mixmag receive a cleaner, more stylish image, a number of new sections and a series of revamped regular features. The move… Continue reading Emap Revamps Mixmag To Boost Flagging Circulation
OMD UK has announced the promotion of research head, Jo Rigby, to the newly created role of group research director across its network of three media planning and buying agencies.The move will see Rigby take responsibility for research functions across the entire media group, working with in-house teams at OMD UK, Manning Gottlieb OMD and… Continue reading OMD UK Promotes Rigby To New Group Research Role
Northern & Shell chairman, Richard Desmond, has this afternoon reaffirmed his commitment to launching a free-sheet evening newspaper in London to compete directly with the Evening Standard.Desmond told senior Northern & Shell staff earlier today that everything was in place for the newspaper’s launch and that all was required was official clearance from the Office… Continue reading Desmond Reaffirms Plans To Launch London Free-Sheet
ITV Sales is experiencing a surge in advertising revenue following a high demand for commercial spots during its coverage of the forthcoming European 2004 football championships.The broadcaster claims to be enjoying the ‘most buoyant’ airtime advertising market for four years, with a number of high-profile motoring, finance, alcohol and sports manufacturers clambering to associate themselves… Continue reading ITV Sees Revenue Surge As Euro 2004 Approaches
A fifth of T-Online customers aren’t actually using the DSL lines they signed-up for, T-Online told shocked investors yesterday, according to consulting group, Ovum. As well as admitting that 2.25 million DSL subscribers aren’t using it, the original subscriber figure was corrected and scaled down by over one third from 3.4 million to 2.14 million.… Continue reading T-Online Admits Disappointing Broadband Figures
A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons
The Online Publishers Association and comScore Networks says US online content spending hit a massive $1.56 billion in 2003, up by nearly 19% on the previous year, according to a report from Reuters. The huge increase in spending on monthly, annual or one off subscription payements were fuelled by the growing two top categories; personals/dating… Continue reading US Online Content Spending Up By 19%
