More Industry News articles

Advertisers look set to pay up to £100,000 for a standard 30-second spot during the final episode of Channel 4’s long running American sitcom, Friends, which is due to be broadcast later this month.A range of mobile phone brands, car manufacturers and beauty advertisers are fighting to secure airtime during the finalé of one of… Continue reading Advertisers Line Up For Channel 4 Friends Finalé

Floundering digital horseracing channel Attheraces looks set to bounce back following a deal between stakeholders Arena Leisure and BSkyB to resurrect the media rights business.Arena announced this morning that it has bought out Channel 4’s 33% stake in the consortium and is now a joint partner with BSkyB. Arrangements have also been made for the… Continue reading Attheraces Back On Track With New Broadcasting Deal

Chrysalis Radio was buoyant last week, rising by 1.39% to 219p in week on week analysis. On Wednesday the group unveiled a £800,000 television advertising campaign to promote the LBC 97.3 FM breakfast show in the wake of furious marketing activity from its rivals closest London-based rivals (see LBC Gears Up For Breakfast Battle With… Continue reading Sharewatch: Chrysalis Rises Following Advertising Push

The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts

MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool

Voice-over-internet telephony (VoIP) is expected to reach over 13 million US broadband households and small businesses by 2008, says a new report from IT consultants Analysys. By the end of this year, only 1 million US homes and 100,000 small businesses are forecast to be using VoIP but this will grow by 17% and 23%… Continue reading VoIP To Reach Over 13 Million US Broadband Subscribers

US-based international media group, Pearson, has announced that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, the Financial Times, recover.Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson, although these remain volatile from week to week,… Continue reading Financial Times Sees Advertising Revenue Recover

Time Warner Cable, the second largest multiple systems operator in the US, can expect revenues in 2004 to grow by 12% to $8.6 billion says a new report from Merrill Lynch. The growth in the near term is expected to continue to be driven by further penetration of digital and high-speed data services, digital video… Continue reading Time Warner Cable Revenues To Grow 12%

Commercial radio group GWR has revealed plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale, will distribute news, sport, entertainment and stock market information to… Continue reading GWR To Boost Digital Radio With Multi-Media Initiative

March was a record month for WAP page impressions when 1.4 billion were viewed in the UK, the highest number ever recorded says the Mobile Data Association (MDA). From February, WAP pages viewed increased by over 130 million to provide the highest monthly figure recorded since counting began in September 2002. This takes the daily… Continue reading Another Record Month For WAP