More Industry News articles

BSkyB and Arena Leisure have announced a relaunch date for failed horseracing channel Attheraces following a last minute rescue bid to put the operation back on track earlier this month.The channel will begin broadcasting on Sky Digital on 11 June, after completing an agreement with SIS to secure the company as its broadcast production partner,… Continue reading At The Races Sets Date For Channel Relaunch

Instore TV improves the customer shopping experience and increases retailer turnover by at least 1.5%, says a new study from How And Why. The study was designed to determine the effect of a television Captive Audience Network on the behaviour of shoppers in a retail environment. The results show that there is a positive link… Continue reading Instore TV Improves Turnover By At Least 1.5%

The mobile video services market in the US is expected to generate $5.4 billion by 2009, when 22.3 million Americans will be viewers of mobile video content, says a new report from In-Stat/MDR. The report says, the stars are beginning to align for mobile video services in the US, as the market is expected to… Continue reading Mobile Video Market To Reach $5.4 Billion By 2009

The amount of rich media advertising has increased more than 50% over the last year to account for well over 40% of all ads served globally by DoubleClick during the first quarter of this year.The latest Trends report from the ad-serving company shows that rich media click-through rates continued the decline experienced during each quarter… Continue reading Use Of Rich Media Advertising Continues To Grow

The long-awaited switch to digital television is extremely unlikely to take place before the Government’s current 2010 deadline, according to a damning new report from Informa Media.Informa predicts that multi-channel services will reach just 34% of global television households by 2010, tripling the figure reached in 2004 to 365 million. However, this will leave 65%… Continue reading Switchover Extremely Unlikely By 2010 Says Informa

The Newspaper Marketing Agency has appointed Grace Bowman as a dedicated marketing manager to oversee its biggest ever research project on the effectiveness of advertising in the national press.The new role will see Bowman, formerly an agency and client manager at Lowe & Partners Worldwide, assume responsibility for publicising the NMA’s effectiveness study, which will… Continue reading NMA Appoints Marketing Manager To Oversee Research

As Google and Yahoo! enter in to the local search advertising marketing, a new report from eMarketer warns local newspapers and yellow pages this is very bad news.Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared to… Continue reading Google And Yahoo! Threaten Local Advertisers

Ahead of the release of Emap’s Annual Statement next week, broker Merrill Lynch, has said that it expects pre tax profit at the magazine publisher to be up 12% to £196 million for 2003/2004. Merrill Lynch says, that although underlying momentum in the UK consumer portfolio is slowing, the recent launch of magazine, Closer is… Continue reading Profits At Emap Set To Rise Says Merrill Lynch

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age.The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the company’s… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting

ITV chief executive Charles Allen will present his future strategy for the broadcaster at a crucial board meeting next week as shareholders call for clarification of his plans for competing in the digital age. The board meeting will be chaired by ITV chairman, Sir Peter Birt, who is understood to have been talking to the… Continue reading Allen To Clarify ITV Strategy At Crucial Board Meeting