More Industry News articles

GWR is investing £1 million in a cross-media advertising campaign to promote Classic FM after the latest RAJAR figures revealed that more than 6.5 million people now tune in to the station each week.The campaign, which is the first of its kind in the station’s history, will target around 10 million people with a range… Continue reading Classic FM Invests £1 Million In Cross-Media Campaign

Worldwide shipment of mobile phone units will reach 595 million by 2004 says a new report from global market intelligence group, IDC. According to the Worldwide Mobile Phone 2004-2008 Forecast And Analysis report, sales of 2.5G mobile phones will drive market growth for the next few years with sales of 3G mobile phones finally passing… Continue reading Mobile Phone Shipments To Surpass 100 Million By 2007

Giant poster firm Megaposter has secured mobile phone manufacturer Sony Ericsson to launch a campaign to promote the launch of its new T630 cameraphone.The large format billboard featuring the phone has been erected on Shoreditch High Street to maximise exposure to the area’s clubbing and drinking district, frequented regularly by the young, style-conscious Londoners that… Continue reading Megaposter Signs Sony For Shoreditch Site

The Times saw readership decline by 17.6% year on year during March to just under 1.6 million with the title’s recently launched tabloid edition doing little to reverse the downward slide, according to the latest NRS national newspaper figures.Last week it was revealed that losses at the Times Newspapers are expected to reach in excess… Continue reading Times Readership Slumps Amid Mounting Losses

Global holdings company, Interpublic, today announced that first quarter revenues are up 6% to $1.4 billion, increasing for the fourth consecutive period, but profit is still at a loss. Due to costs associated with the company’s restructuring plan, first quarter net loss was $16.9 million. However, overall the company has seen improvements to its financial… Continue reading Interpublic Revenues Up For 4th Quarter Running

The radio sector was seen in focus yesterday following the publication of the latest RAJAR listening figures for the first quarter of 2004. Capital saw shares slip by 1.91% following a slight loss of market share at its flagship London station, Chrysalis fell by 4.33% and Emap was down 1.73% (see Capital Confirms Tarrant Is… Continue reading Sharewatch: Capital Seen In Focus Following RAJARs

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region. The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia. It is understood that… Continue reading WPP Unveils Maxus Global As Third Media Network

MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

News Corporation has reported that quarter three profits have jumped 69% to reach $465 million, driven by increased sales in home entertainment and strong advertising growth. Chairman and chief executive, Rupert Murdoch said: “We are extremely pleased with News Corp’s third quarter results, 22% operating income growth was achieved across all of our business segments.”… Continue reading News Corp Profits Boosted By Ad Revenue

Subscription-based digital terrestrial service Top Up TV has announced the appointment of Matt Seaman as the company’s sales and marketing director following his defection from Freeview in February.Seaman joins the embryonic television firm after three months of compulsory gardening leave from his previous role as Freeview general manager. Top Up is now certain to use… Continue reading Top Up TV Confirms Appointment Of Freeview Manager