More Industry News articles

Sir Martin Sorrell’s global advertising heavyweight WPP has announced the launch of its third-string media network, Maxus Global, in the Asia-Pacific region.The new company is intended to resolve several of WPP’s current conflict assignments and will be made up of second-tier agencies currently under the control of MindShare and Mediaedge:cia.It is understood that the new… Continue reading WPP Unveils Maxus Global As Third Media Network

Omnicom-owned agencies OMD UK, Manning Gottlieb OMD and PHD Group are bringing together their media negotiating operations to form the UK’s largest single buying point.The consolidated buying giant will be called OPera and will have more than £1 billion worth of media billings under its control. It will be run as a joint venture company… Continue reading Omnicom Pools Resources To Form UK Buying Point

Commercial radio is leading the way out of the advertising downturn and is continuing to increase its delivery of core audiences to advertisers, according to the Radio Advertising Bureau.The latest RAJAR listening data for the first quarter of 2004 reveals year on year growth in both hours and weekly reach amongst a number of key… Continue reading Commercial Radio Increases Offering To Advertisers

The Daily Telegraph has announced the creation of a new Business Club section to attract new readers and bolster its appeal amongst chief executives of small and medium sized companies.The move will see The Telegraph Business Club launching on 11 May with a double page spread in the business section of The Daily Telegraph, as… Continue reading Telegraph Forms New Club To Woo Business Readers

The radio sector was seen in focus yesterday following the publication of the latest RAJAR listening figures for the first quarter of 2004. Capital saw shares slip by 1.91% following a slight loss of market share at its flagship London station, Chrysalis fell by 4.33% and Emap was down 1.73% (see Capital Confirms Tarrant Is… Continue reading Sharewatch: Capital Seen In Focus Following RAJARs

MTV Europe has secured Mini and Speedo as the official sponsors of its forthcoming Isle of MTV 2004 summer music experience and subsequent European club tour, which take place this summer.The fully integrated event will offer the two joint partners a range of multi-platform marketing opportunities including on-air billboards across five 30-minute Isle of MTV… Continue reading MTV Secures Sponsors For Summer Music Extravaganza

Global holdings company, Interpublic, today announced that first quarter revenues are up 6% to $1.4 billion, increasing for the fourth consecutive period, but profit is still at a loss. Due to costs associated with the company’s restructuring plan, first quarter net loss was $16.9 million. However, overall the company has seen improvements to its financial… Continue reading Interpublic Revenues Up For 4th Quarter Running

Newspaper giant Trinity Mirror dipped yesterday, sliding 1.91% to close at 617p. The company today revealed that an upturn in advertising had pushed revenues for the first four months of the year up by nearly 5%.Chairman of Trinity Mirror, Sir Victor Blank, will deliver the good news at the companys annual general meeting later today.… Continue reading Sharewatch: Trinity Dips Ahead Of Upbeat Results

Emap Communications has announced the acquisition of ABI Building Data (ABI) from ICW Publications for £14 million.ABI, which was part of the Springer Science and Business Media group, generated £5 million revenue and £1 million profit in 2003 and is a leading provider of construction sales and marketing information services in the UK.This acquisition, together… Continue reading Emap Builds Construction Business With New Acquisition

Trinity Mirror advertising revenues are up by nearly 5% for the first four months of 2004, showing an improving trend in advertising conditions.In a statement issued ahead of today’s Annual General Meeting, chairman, Sir Victor Blank said: “Group advertising revenue for the first four months, on a like for like basis excluding the regional titles… Continue reading Trinity Mirror Ad Revenues Up 5% As Conditions Improve