More Industry News articles

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television

The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%. The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the… Continue reading Exceptional Revenue Growth For GMG Radio

ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years

Omnicom today announced that net income for Q1 2004 has increased by 17% to $135.6 million from $115.5 million for the same period last year. This is the second strong quarter in a row for Omnicom who posted a 10% growth in Q4 2003 (see Omnicom Posts 18% Revenue Rise As Markets Improve), signaling that… Continue reading Omnicom Sees A 17% Rise In Profits

Trials of Tesco’s new in-store television network have yielded positive results for advertisers, which have seen sales increase by an average of 10% in stores equipped with the new system.Trials conducted by Tesco and JCDecaux across three stores with Tesco TV and six stores without, show the system significantly boosted sales for a number of… Continue reading Tesco TV Trials Prove Successful For Advertisers

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship