More Industry News articles

Omnicom-owned OMD has beaten off competition from a number of high-profile rivals to be voted the best media agency in Europe, according to a survey of 300 advertisers carried out by Media Audits.The latest Global Media and Marketing Effectiveness study asked clients in eight major European countries to rate their media agency using 26 different… Continue reading OMD Voted Best European Media Agency By Advertisers

News from Martin Sorrell, that March and April of this year are stronger than anticipated, was taken by dealers to mean WPP is likely to have results coming in above forecast. Speaking at a Merrill Lynch conference yesterday, Martin Sorrell said March and April were stronger than the first quarter average as momentum built. He… Continue reading WPP Likely To Beat Forecasts As Ad Recovery Is Stronger

British Sky Broadcasting(BSkyB) today announced plans to drive demand for digital satellite television through initiatives that will address free-to-air and premium pay-TV audiences. Speaking at an investor conference in London, James Murdoch, Chief Executive of BSkyB, said later this year the company will introduce a free-to-air satellite proposition that will support the Government’s proposed switchover… Continue reading BSkyB To Drive Digital Demand Through New Initiatives

A final deal for the Telegraph Group is imminent following bids yesterday from Barclays and private equity group 3i. US investment bank Lazard, which is handling the sale for Hollinger International, is expected to contact interested parties today in an attempt to ratchet up the price of the Daily and Sunday Telegraph and the Spectator… Continue reading Deal ‘Close’ As Barclays and 3i Bid For Telegraph

SMG, the Scottish media conglomerate, was seen in focus yesterday with shares dropping by 0.45% following reports that it is sounding out potential buyers for its Virgin radio station, which it hopes to off-load for around £130 million.Emap rose by 0.13% to close as 748p as speculation suggested the cross-media group is interested in acquiring… Continue reading Sharewatch: SMG In Focus Following Sell-Off Rumours

i-level, the independently-owned digital agency, has launched a new online rating points system that will allow marketers to compare the reach of their online advertising campaigns with their traditional media activity.The new system uses exactly the same methodology as rating points for television and tells advertisers what proportion of the available online audience their campaign… Continue reading i-level Launches Online Rating Points System

Capital Radio’s alternative music station Xfm has signed as the exclusive radio sponsor of McKenzie Group’s Academy music venues in Brixton, Birmingham, Bristol, Glasgow, Liverpool and Islington.The deal will see the venues carry permanent Xfm branding and promotional merchandise, as well as being used for the station’s many live music sessions. Xfm will also support… Continue reading Xfm Signs As Academy Venue Sponsor For Three Years

Advertisers have welcomed the independent adjudicator’s decision to monitor claims that ITV is using its dominant position in the television advertising market to force agencies to include ITV2 on their media schedules.An industry-wide consultation carried out by independent adjudicator, David Connolly, shows that agencies are concerned over the newly merged broadcaster’s leverage of ITV2 as… Continue reading Advertisers Welcome Report On Contract Rights Renewal

Internet service provider AOL has secured breakdown recovery company Green Flag as the exclusive sponsor of its coverage of the Euro 2004 football tournament, which starts later this month.The deal includes brand integration within AOL’s Euro 2004 area as well as extensive online advertising. AOL users will be able to access the latest news from… Continue reading AOL Green Flags Football Sponsorship Deal

IPC Media has launched an online version of Wallpaper* in an attempt to further extend and market the flagship lifestyle title, which has seen circulation decline in the face of increasing competition.The publishing group claims that wallpaper.com will complement rather than duplicate the magazine, providing an extension of the print product, which focuses on interiors,… Continue reading IPC Rolls Out Wallpaper Online To Boost Brand