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Hachette Filipacchi has secured Nivea Lip Care to sponsor the annual ELLEgirl model search for the first time, alongside Storm Model Management and H&M for the second consecutive year.The ELLEgirl model search launches later this month with the Nivea sponsorship running throughout the July to December issues of the flagship teenage fashion title. The deal… Continue reading ELLEgirl Secures Nivea To Sponsor Annual Model Search

Starcom Motive has secured the £11 million Pizza Hut media planning and buying account following a head-to-head competitive pitch against Mindshare.The account came up for review at the end of April when PHD decided not to re-pitch for the business. This followed the fast-food chain’s controversial decision to conduct its second review in as many… Continue reading Starcom Secures £11 Million Pizza Hut Account

The Radio Advertising Bureau has forecast a massive upturn in radio listening hours thanks to the growing popularity of digital stations, but has warned that the new technology also brings dangers to conventional programming and advertising.Speaking at a seminar entitled The 21st Century Radio Listener today, Michael O’Brien, client services director at the RAB, predicted… Continue reading RAB Forecasts Listening Growth Through Digital Radio

According to the Radio Advertising Bureau (RAB), the growing popularity of digital stations is set to have a significant upward impact on total radio listening hours over the next few years. Speaking at the ‘The 21st Century Radio Listener’ seminar earlier today, RAB’s Client Services Director, Michael O’Brien, predicted total listening hours could grow by… Continue reading Digital Radio Forecast to Increase Listening

Should ITV’s recent decline in audience share continue, the broadcaster stands to lose up to £100 million in advertising revenue as advertisers seek to negotiate more competitive deals. Under Contracts Rights Renewal (CRR), a code introduced to prevent a newly merged ITV from exploiting its dominance over the commercial TV market, advertisers are able to… Continue reading ITV Could Face Ad Revenue Shortfall

Recent studies by InsightExpress and MediaPost have discovered that US TV viewers are watching 24% more television once they become DVR subscribers, with hours spent viewing rising from 19.2 hours to 23.9 hours per week. In addition, it seems DVR subscribers are providing a better audience for adverts than non-subscribers, since they merely forward through… Continue reading DVRs Lead To Heavier TV Viewing

Total US advertising revenue rose by 9.6% during the first quarter of 2004, according to TNS Media Intelligence/CMR, to $31.5 billion compared to the same time period in 2003. Almost all media showed an upturn during the first three months of this year, with some outperforming the average, including the Internet as well as syndicated,… Continue reading US Ad Revenue Growth Signals Positive Outlook For 2004

More than 100 million homes worldwide now buy on-demand films and this is forecast to triple to 327 million homes (a third of global TV households) by 2010, says a new report from Informa Media Group. These homes are reported to generate an estimated $12 billion in on-demand film revenues, compared to 91 million homes… Continue reading On-Demand Films To Reach 327 Million Homes By 2010

Daily Mail & General Trust was seen in focus last week with shares rising by 2.53% following reports that it had taken the lead in the race to seize control of the Telegraph titles with a seemingly unbeatable cash bid approaching £700 million (see Lord Rothermere Tables Knock-Out £700 Million Telegraph Bid).Independent News & Media… Continue reading Sharewatch: DMGT In Focus As Telegraph Deadline Looms

Channel 4 has agreed to release outgoing chief executive Mark Thompson from his contract early so that he can leave to take up his new position as director general of the BBC later this month.The BBC announced recently that Thompson had been appointed to succeed Greg Dyke as director general of the Corporation, in a… Continue reading Channel 4 Releases Thompson To Join BBC Early