More Industry News articles

Channel 4 has announced that Renault Espace will extend its long-term sponsorship of the broadcaster’s drama strand for another year.The deal, which began in 1999, includes six leading American dramas and three new UK dramas designed to deliver the car manufacturer to a core audience of affluent ABC1 men aged between 35 and 55.Channel 4’s… Continue reading Renault Extends Channel 4 Drama Sponsorship Deal

The Telegraph Group is expected to report a pre-tax profit of between £45 million and £50 million this year, in a move that could push up the price that bidders are willing to pay for the company. It is understood that a number of parties interested in taking control of the newspaper group have been… Continue reading Telegraph’s £50 Million Profit Could Push Up Bids

ITV has completed its take-over of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of News Channel

Emap has shut down The Face after failing to find a suitable buyer for the veteran style bible, which has been credited with helping to define the sounds and styles of the last three decades.The media group said it had received a number of approaches for the title from publishers and venture capitalists, but that… Continue reading Emap Closes Face After Failing To Find Buyer

GWR’s sales house Opus has restructured its senior management line-up with the promotion of Jane Earnshaw to the role of marketing manager.Earnshaw will assume responsibility for all business-to-business communications for Opus and its sales brands, which include Classic FM and The Mix. She replaces Alex Marks, who left earlier this year to join digital media… Continue reading Opus Reshuffle Sees Earnshaw Become Marketing Head

Times Newspapers has restructured its commercial division with a number of internal appointments designed to strengthen its sales capabilities.The shake-up will see Matthew Watkins promoted to the role of advertisement sales director, with responsibility for the Times and the Sunday Times. He will report directly to commercial director, Mike Gordon.The role of Times Online digital… Continue reading Times Newspapers Restructures Commercial Division

Wordwide book publisher Penguin has signed Viacom Outdoor’s Impact team to flood London Underground with fake dollar bills in a quirky ad campaign for Dave Eggars’ latest novel.The book, entitled You Shall Know Our Velocity, centres around two friends travelling the world to give away $38,000 and the campaign faithfully reflects the plot featuring six… Continue reading Penguin Books Viacom For Offbeat Ad Campaign

The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%

Nearly half of all UK Households now receive digital television and are prepared for the Government’s plan to switch of the existing analogue signal by the end of the decade, according to new research carried out by Ipsos-RSL.The research highlights the continued popularity of Freeview, which has pushed digital television penetration up by 7% since… Continue reading Half Of UK Homes Ready For Digital Switchover

The annual rate of inflation in Britain fell unexpectedly to 1.1% during March taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.It had been expected that the Government’s preferred consumer prices index (CPI) would remain unchanged from February’s figures of 1.3%. The decline… Continue reading UK Inflation Shows Surprise Fall In March