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Worldwide market research firm, Harris Interactive, has announced that sales booking have reached a record high for quarter three and revenues have increased by 10% to $35.4 million. Worldwide sales bookings accelerated at the end of the quarter to set a record high above $40 million. Robert Knapp, CEO said: “Sales momentum has continued into… Continue reading Record Quarter For Harris Interactive

Chrysalis Radio was buoyant last week, rising by 1.39% to 219p in week on week analysis. On Wednesday the group unveiled a £800,000 television advertising campaign to promote the LBC 97.3 FM breakfast show in the wake of furious marketing activity from its rivals closest London-based rivals (see LBC Gears Up For Breakfast Battle With… Continue reading Sharewatch: Chrysalis Rises Following Advertising Push

MTV is to come to the aid of befuddled advertisers with two innovative studies into youth culture designed to maximise the impact of targeting the notoriously fickle teenage market.The broadcaster has created a user-friendly study, called Collections of Cool, summarising the key youth marketing intelligence and market research of the last year. It claims the… Continue reading MTV Helps Teen Advertisers Keep Their Cool

US-based international media group, Pearson, has announced that it is currently on target to hit full-year profit forecasts as advertising revenues for flagship newspaper, the Financial Times, recover.Advertising revenues for the newspaper are now level, after being down 4% at the start of March 2004 says Pearson, although these remain volatile from week to week,… Continue reading Financial Times Sees Advertising Revenue Recover

The majority of Europeans think that there are ‘too many and too boring’ advertisements surrounding them everyday, says a new report from GFK Marktforschung. A survey on people’s attitudes and preferences regarding advertising shows that all European respondents, regardless of country, agree that they are exposed to far too much advertising and most of it… Continue reading Europeans Want More Entertaining Adverts

Commercial radio group GWR has revealed plans to invest more than £4 million in the launch of a new digital service that will deliver a range of multi-media content direct to mobile phones.The new operation, formed as part of a joint venture with BT Wholesale, will distribute news, sport, entertainment and stock market information to… Continue reading GWR To Boost Digital Radio With Multi-Media Initiative

Voice-over-internet telephony (VoIP) is expected to reach over 13 million US broadband households and small businesses by 2008, says a new report from IT consultants Analysys. By the end of this year, only 1 million US homes and 100,000 small businesses are forecast to be using VoIP but this will grow by 17% and 23%… Continue reading VoIP To Reach Over 13 Million US Broadband Subscribers

Radio One breakfast show host Chris Moyles helped to increase the station’s breakfast audience by 17% in the first quarter of this year, according to the latest unofficial listening figures from GfK.The National Broadcast Survey, which electronically measures radio and television audiences, shows the loud-mouth DJ saw audiences increase by almost half a million in… Continue reading Breakfast Success For Moyles Fails To Boost Radio One

Time Warner Cable, the second largest multiple systems operator in the US, can expect revenues in 2004 to grow by 12% to $8.6 billion says a new report from Merrill Lynch. The growth in the near term is expected to continue to be driven by further penetration of digital and high-speed data services, digital video… Continue reading Time Warner Cable Revenues To Grow 12%

IPC Media’s best selling television listings magazine, What’s On TV, has been named as the official sponsor of this year’s British Soap Awards.The deal will see the title sponsoring both the awards, to be held at BBC Television Centre, and the now infamous after show parties. What’s On TV has sponsored the prestigious event since… Continue reading What’s On TV Bags Soap Awards Sponsorship Deal