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The seemingly unstoppable rise in text messaging continued during March with levels reaching an unprecedented 2.1 billion for the month, according to the latest figures from the Mobile Data Association.The research shows that March’s figure represents an increase of 80 million person to person text messages on the previous month and a notable 25% rise… Continue reading Text Messaging Reaches Record Levels In March

Guardian Media Group Radio (GMG Radio) today announced that national airtime revenue’s have grown by 86% in the last year and annual turnover is up by 61%. The trading update for year ending 31st March 2004 shows that turnover, excluding revenue from records and events, has increased to £21 million from £13 million in the… Continue reading Exceptional Revenue Growth For GMG Radio

By 2007, nearly 500 million people worldwide will be using broadband to access the internet, according to a new report from the researchers at eMarketer. The Broadband Worldwide 2004: Subscriber Update report says that for every one of the 250 million expected broadband subscriptions (see Global Broadband Subscribers To Hit 250 Million By 2007) there… Continue reading 500 Million Broadband Users Expected By 2007

ITV has poached veteran chat show host Michael Parkinson from the BBC in a move that brings an end to Corporation’s thirty-three year relationship with one of its biggest and most prolific stars.Parkinson, who has interviewed some of the world’s biggest celebrities during illustrious career with the BBC, has signed a landmark two-year deal that… Continue reading BBC Loses Parkinson To ITV After More Than 30 Years

Omnicom today announced that net income for Q1 2004 has increased by 17% to $135.6 million from $115.5 million for the same period last year. This is the second strong quarter in a row for Omnicom who posted a 10% growth in Q4 2003 (see Omnicom Posts 18% Revenue Rise As Markets Improve), signaling that… Continue reading Omnicom Sees A 17% Rise In Profits

Trials of Tesco’s new in-store television network have yielded positive results for advertisers, which have seen sales increase by an average of 10% in stores equipped with the new system.Trials conducted by Tesco and JCDecaux across three stores with Tesco TV and six stores without, show the system significantly boosted sales for a number of… Continue reading Tesco TV Trials Prove Successful For Advertisers

Interactive Digital Sales and Initiative Media have brokered a £500,000 deal that will see Johnson and Johnson’s Clean and Clear skincare range sponsor a number of programmes on Trouble TV.The deal marks Clean and Clear’s first foray into broadcast sponsorship and centres around two major programming strands on the teen-focussed channel from 1 May until… Continue reading IDS And Initiative Secure Clean And Clear Sponsorship

Clear Channel’s Adshel division has secured the largest UK street furniture contract to come up for tender in more than two decades.The contract begins on 1 July and gives the company exclusive rights to sell advertising on bus shelters in the West Midlands. It was won after a competitive pitch against JCDecaux, City Lights and… Continue reading Adshel Wins £100 Million Street Furniture Contract

ITV saw a healthy 1.37% rise to close at 129žp yesterday as the broadcaster poached veteran chat show host, Michael Parkinson, from the BBC. Parkinson has signed a landmark two-year deal that will bring him exclusively to ITV from autumn this year.ITV also announced an extension of its Formula One coverage yesterday, a move that… Continue reading Sharewatch: ITV Rises As Parkinson Changes Channels

Channel 4 chief executive, Mark Thompson, has criticised ITV for neglecting its public service remit and has attacked media regulator Ofcom for failing to bring the broadcaster to account.Thompson claims that ITV will not be able to support its current public service obligations and argues that Ofcom has absorbed the pessimism of previous regulatory bodies.… Continue reading Thompson Attacks ITV For Neglecting Public Service Remit