More Industry News articles

A single, industry-wide system for the measurement of electronic media looks set to be adopted across the continent following a landmark agreement by European Interactive Advertising Bureau.The IAB Europe’s strategy council has decided to accept the metrics that have already been in place in the UK and Ireland through the work of ABC Electronic, which… Continue reading Industry Moves Towards Single Online Measurement System

Recently launched pay-television service Top Up TV looks set to ape the success enjoyed by Freeview after revealing yesterday that it had signed up 20,000 subscribers in its first month.The digital terrestrial service, run by two former BSkyB executives, has a break-even target of 250,000, which it hopes to achieve by tapping into the subscriber… Continue reading Boost For Top Up TV As Subscriber Figures Revealed

Richard Desmond’s Express Newspapers has appointed Victoria Hazell, former advertisement manager at IPC Connect, as its group magazine controller with responsibility for a range of celebrity titles including OK!, New! and Star.The move will see Hazell charged with some of the company’s biggest brands, as well as the Daily Express and Sunday Express‘s magazine supplements.… Continue reading Express Plunders IPC For New Celebrity Magazine Head

Scottish Radio Holdings today announced that group revenue for the first half of this year has jumped by 10%, spurred on by strong press and radio performance throughout the period.Group turnover, for the period ending 31 March 2004, grew by 14% to £47.2 million, up from £41.5 million on the same period last year, with… Continue reading Strong Radio And Press Revenue Spur On Profits At SRH

Wanadoo, the UK’s largest internet service provider, has secured a high-profile deal to promote its range of internet services in more than 85 Maplin Electronics stores across the country.The new deal, which soft-launched last month, will see Wanadoo become Maplin’s exclusive internet provider, which means that computers bought from the electronic retailer’s stores will come… Continue reading Wanadoo Bolsters High-Street Presence With Maplin Deal

Culture secretary, Tessa Jowell, has reaffirmed calls for a clear strategy for the digital switchover and has asked the country’s terrestrial broadcasters to draw up an appropriate timetable for the move to be made.The call came as Jowell told MPs that ‘switchover between 2006 and 2010 remains attainable’ and explained that round table talks between… Continue reading Jowell Calls For Switchover Date To Be Set

Emap saw a busy day’s trading yesterday, adding 1.34% to push its share price up to 831˝p. Yesterday the company announced Adam Roland as head of its broadcast innovations division after poaching the high profile media-man from talkSPORT (see Emap Raids TalkSPORT To Find Broadcast Innovations Head).The company has also announced a mammoth £1 million… Continue reading Sharewatch: Emap Creeps Up In Busy Day’s Trading

Viacom Outdoor has appointed Steve Cox to the newly created role of strategic planning director as part of a wide-ranging restructure of its sales and marketing operations.The new position will see Cox move over from his planning and research role in the marketing department to head up the agency sales operation. He will lead four… Continue reading Viacom Outdoor Creates New Strategic Planning Role

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue.The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good progress… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

AOL has cut the cost of its broadband package for home users to below the £20 mark, in a move that further fuels the price war between internet providers vying for business at the low-cost end of the market.Both BT and Telewest have slashed prices in recent months in efforts to tempt custom away from… Continue reading AOL Raises The Stakes In Broadband Price War