More Industry News articles

Young opinion forming groups have been identified as the prime target for advertisers by a new study from ROAR, the collaborative research group run by the Guardian, Channel 4, Emap Advertising and OMD UK.According to the research, which was unveiled at the DMA Target Youth Conference today, young audiences can be broken down into three… Continue reading ROAR Talks Up Word Of Mouth Youth Advertising

The influential House of Commons health committee has launched a scathing attack on the advertising industry for its ‘cynical exploitation’ of pester power in the promotion of junk food to children.In a wide-ranging report into the growing problem of obesity, the committee deplored ‘relentless’ promotional campaigns which explicitly aim to undermine parental control by exploiting… Continue reading Advertisers Grilled Over Relentless Junk Food Promotions

The latest figures from the Cinema Advertising Association show children’s films riding high throughout April, cashing in on the lucrative Easter holidays to secure the highest UK cinema admissions since 1972.Both Scooby Doo 2 and Cat in the Hat performed well, securing the top two spots with revenues of £14.4 million and £6.8 million respectively.… Continue reading Children’s Favourites Dominate Easter Box Office

Interactive Digital Sales has secured an innovative six-figure deal with air-freshener brand Ambi-Pur to become the exclusive interactive sponsor on UKTV Style.The deal marks the brand’s first foray into television sponsorship and runs for fifteen months across a range of daytime programmes including Changing Rooms, Real Rooms, House Doctor and Home Front.The integrated package also… Continue reading IDS Secures Interactive Sponsorship Deal With Ambi-Pur

Publishing giant Emap has secured a six-figure sponsorship deal with beer brand Beck’s to create the Beck’s Agenda – an entertainment guide published within Arena magazine over the course of a year.The deal was brokered by Starcom Mediavest and will see the Beck’s brand featured on the FHM, Q and Empire websites. A bespoke Beck’s… Continue reading Emap Signs Becks For Year Long Arena Promotion

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium.The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out of… Continue reading Commercial Radio Continues To See Revenue Rise

Fox International has announced plans to launch its youth television network, Fuel, in Europe offering 13 to 24 year-old viewers a mix of extreme sport, music and entertainment.The European roll-out of the channel will begin in the last quarter of this year in Italy, where it will be available on Eutelstat. Programming will focus around… Continue reading Fox Launches Digital Channel To Fuel Youth Viewing

Research group, Strategy Analytics, expects the number of European households with broadband internet to reach 41% by 2008, according to eMarketer. By the end of this year, broadband uptake in Europe is expected to reach 20% (33.5 million) of all households, with strong broadband markets such as Sweden, Switzerland and Belgium helping to spur growth… Continue reading Broadband To Reach 41% Of European Households By 2008

More than half (56%) of US internet users say they are likely to switch to a high-speed connection within the next six months, with there being an equal split between people choosing cable and DSL, says Ipsos-Insight. The study conducted by the global market research firm, also reveals that one in four US households with… Continue reading Battle For Broadband Customers Hotting Up

Commercial radio saw revenue increase by 7.5% year on year during the first quarter of 2004 to more than £150 million, as big-brand FMCG advertisers continued to increase their investment in the medium. The latest figures from the Radio Advertising Bureau maintain the upward growth for commercial radio, which continues to lead the way out… Continue reading Commercial Radio Continues To See Revenue Rise