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Ofcom’s plans to introduce a new self-regulatory framework for broadcast advertising with the Advertising Standards Authority as its public face have been slammed by the Consumers’ Association.Earlier this week the new media super-regulator announced details of its intention to create one-stop-shop for broadcast complaints by contracting out the rules governing television and radio advertising to… Continue reading Ofcom Under Fire Over Broadcast Self-Regulation

Hachette Filipacchi has relaunched its monthly women’s title B for discerning twenty-somethings, as it attempts to strengthen its position in the increasing crowded market.The new-look magazine will hit news-stands on 27 May after months of work by newly appointed publishing director Rita Lewis and editor Frances Sheen. The revamp comprises a new logo, as well… Continue reading Hachette Relaunches B For Discerning Twenty-Somethings

Condé Nast has revealed plans to begin targeting the older generation with the launch of a new consumer magazine and internet radio station aimed at the burgeoning over fifties market.A new print publication called 2 Magazine will launch later this year with a focus on issue affecting older consumers such as health, lifestyle, travel, style… Continue reading Condé Nast Unveils New Launch For Over Fifties

Starcom Mediavest has brokered an innovative promotional deal that will see Emap Advertising and Associated Newspapers join forces to raise awareness of their individual Metro branded products.The partnership will see Emap’s Metro 97.1 FM radio station promote the launch of Associated’s Metro newspaper in Newcastle at the end of this month. The ‘Live In It… Continue reading Emap And Metro Partner For Mini Cross-Promotional Deal

The TV advertising industry needs a breakthrough to equal the magnitude of the digital video recorder (DVR), says Lyra Research. After analysing the US survey, DVR Love: Digital Video Recorder Users, Steve Hoffenberg, a researcher at Lyra said: “We consider the DVR to be a rare, genuine breakthrough product that will significantly impact people’s lives.… Continue reading TV Advertising Needs Breakthrough To Rival DVRs

The number of UK homes with access to multi-channel television reached 11.5 million in the first quarter of this year as the runaway success of Freeview continued to persuade viewers to make the switch from analogue. The latest Trends In Television Report from the Institute of Practitioners in Advertising shows the Government is making good… Continue reading Freeview Pushes UK Multi-Channel Homes To 11.5 Million

Analogue switch-off by 2010 is extremely unlikely, says a new report from Informa Media Group. The report, Digital TV – Fourth Edition says, the switch to digital looks doubtful and is unlikely to take place in any of the 43 countries covered in the report by 2010. Informa predicts that digital TV (DTV) will reach… Continue reading Analogue Switch Off Extremely Unlikely By 2010 Says Informa

The outlook is continuing to improve for the majority of UK media agencies, which expect to see income and new business activity increase significantly as the advertising recovery gathers pace. The latest quarterly CAF Agency Barometer shows that a total of 65% of media agencies have seen an increase in committed client budgets since first… Continue reading Media Agencies Expect To See Client Expenditure Increase

Broadband penetration in the US continued to grow during March and is expected to reach 50% of US internet users by July 2004, says telecoms giant, Comcast. In March, broadband grew by nearly 1%, with 46% of all internet users now opting for a high-speed connection, up from 45.15% in February this year. In March,… Continue reading US Broadband Penetration To Reach 50% By July

Telecoms giant, British Telecom, announced that it has signed an agreement to start trials of a mobile video streaming service. BT’s innovation unit and interactive video services company, Newmediacom, have got together with MyMovies.net to bring movie related footage direct to the mobile phones of movie buffs. All users have to do to access the… Continue reading BT Trials Mobile Video Streaming