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Magazine giant IPC has unveiled its newest title, Total Golf, targeting style conscious young men with time to play the sport and cash to spend.The title promises to deliver a fresher, more vibrant approach to the game than current offerings. From instruction on different techniques to insights into the latest clubs and equipment technology.IPC claim… Continue reading IPC Tees Off In Style With New Golf Mag

UK advertising giant, WPP, today announced that revenues for quarter one 2004 have increased by nearly 6% to £960 million, citing the third consecutive quarter increase for the Group, which includes a 12% rise to UK revenue. The trading update shows that all regions had double-digit revenue growth except for Continental Europe. Asia-Pacific, Latin America,… Continue reading WPP Revenue Up By 6%

Revenues for Europe’s largest outdoor advertiser, JCDecaux, rose by 1.7% in Q1 2004 to €358.9 million and the group expects organic growth for 2004 to reach up to 5%.The largest organic growth of 3.4% to €96.4 million was experienced by the billboard division but street furniture still has the biggest market share of €197.5 million… Continue reading JCDecaux Revenues Up And Further Increases Expected This Year

ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion

Few media stocks broke the 1% increase barrier yesterday, with many seeing a decline in share price. ITV suffered badly, slipping by 3.12% to 124źp as the company moves to secure several high profile deals and aquisitions.The broadcaster has announced continuing rights to Formula 1 racing as well as the acquisition of the ITV News… Continue reading Sharewatch: ITV Falters Despite Several Big Deals

Aegis Media has announced Nigel Sharrocks as the new chief executive of its UK and Ireland operations following the unexpected departure of Mark Craze from the position earlier this month.Sharrocks comes to the role with a plethora of advertising and management experience. Having been managing director at Warner Brothers Pictures since 1999 he is used… Continue reading Aegis Appoints New Chief To Replace Craze

Nearly 70 million Americans access the internet using a high-speed connection according to a new report from the Pew Internet & American Life project. As of February 2004, 34% of the total US adult population, accounting for 55% of adult internet users in the US, had access to broadband at home. Cable currently has the… Continue reading 55% Of US Internet Users Are Using Broadband

Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach â‚Ź357 million, reversing the trend from Q4 2003, when it fell by 3.8%. Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although revenue’s declined,… Continue reading Havas Revenues Go Positive But UK And US Still Negative

Emap Elan has announced an overhaul of its New Woman website and a five-figure sponsorship deal with Littlewood’s internet shopping service, LX Direct.The deal will see the LX Direct brand sponsoring the new website’s fashion, shopping, celebrity and health sections. Littlewood’s will also be featured throughout advertorials, site buttons and banners as well as a… Continue reading Emap Secures Sponsor For New Woman Relaunch

Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics. The report, Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9… Continue reading US Broadband Uptake Continues To Grow In 2004