More Industry News articles

Nearly 70 million Americans access the internet using a high-speed connection according to a new report from the Pew Internet & American Life project. As of February 2004, 34% of the total US adult population, accounting for 55% of adult internet users in the US, had access to broadband at home. Cable currently has the… Continue reading 55% Of US Internet Users Are Using Broadband

A relatively unknown outdoor advertising company is making inroads into Ireland with the acquisition of five prime sites in Belfast, opening the city up to the prospect of large format poster advertising.Nomad Media International has bought the five sites, situated on the sides of several prominent city centre buildings, in a move which will target… Continue reading Nomad Acquires Giant Poster Sites In Ireland

Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics. The report, Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9… Continue reading US Broadband Uptake Continues To Grow In 2004

French advertising giant Havas today announced that revenue for Q1 2004 has increased by 0.7% to reach €357 million, reversing the trend from Q4 2003, when it fell by 3.8%.Most regions with Havas operations experienced organic growth for the quarter, except for North America and the UK, which fell by 3.4% and 4.6% respectively. Although… Continue reading Havas Revenues Go Positive But UK And US Still Down

ITV Sales has secured British Airways to launch an online advertising campaign to promote its Club World sleeper service from the US to London on the broadcaster’s new Formula One website.The integrated deal includes large creative placements on http://www.itv.com/f1 such as a message plus unit, superstitials and a fixed vertical Ad. There will also be… Continue reading ITV Secures British Airways For Online Promotion

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television

BBC Worldwide has secured Masterfoods’ Dolmio pasta sauce brand as the sole advertiser in the first issue of its forthcoming cookery magazine, Easy Food, which launches later this year.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature a range of display ads, advertorials and editorial from Dolmio, making… Continue reading BBC Food Magazine Is A Tasty Option For Dolmio

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services