More Industry News articles

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking

ITV has completed its takeover of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of ITV News Channel

US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%

BARB is looking to introduce a new reporting system capable of measuring interactive advertising and red-button programmes following increasingly ‘urgent’ calls from agencies and broadcasters.The audience research body does measure some interactive elements, but currently when viewers leave the broadcast stream to sample a commercial or place a vote, BARB registers them as continuing to… Continue reading BARB Responds To Calls For Interactive Measurement

Stadium advertising company SportsRevolution has poached Maiden Outdoor’s regional sales manager, Anthony Robertson, to take the newly created position of head of sales with immediate effect.The company, recently rebranded from MZUK, is the UK’s largest supplier of stadium advertising having recently secured the contract to sell space at the Millennium Stadium in Cardiff, which is… Continue reading SportsRevolution Poaches Sales Manager From Maiden

The Interactive Advertising Bureau has announced a raft of appointments to boost its marketing and research operations ahead of figures expected to reveal record revenues for the medium.Official full-year figures are not due to be published until the end of this month, but industry sources claim online adspend could have risen as high as £330… Continue reading IAB Expands Operations As Online Adspend Soars

BSkyB’s plans to begin measuring satellite television viewing with an audience panel four times the size of that currently used by BARB has received a warm response from many senior industry figures.The new panel will be largest of its kind in the UK and will comprise 20,000 households, compared to just over 5,000 for BARB.… Continue reading BSkyB Initiative Drives Audience Measurement Forward

Ofcom’s review of public service broadcasting in the UK has painted a damning picture of the content currently offered by terrestrial broadcasters and has made a number of recommendations for urgent remedies to the situation.The recently formed media super-regulator questioned more than 6,000 people and analysed five years of programming for the review, which examined… Continue reading Ofcom Paints Bleak Picture Of Public Service Broadcasting

As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect them to turn many heads.The advertising market was one of the worst hit by the economic decline of the past few years, but towards… Continue reading Little Excitement Forecast For Q1 Agency Results

WPP chief executive, Sir Martin Sorrell, has provided further evidence of an end to the advertising downturn by announcing that the group’s financial results for the first quarter of this year are ‘quite lively’.He also told the 86th American Association of Advertising Agencies management conference that the softer business segments such as public relations and… Continue reading Sorrell Upbeat On Prospect Of Advertising Recovery