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OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of… Continue reading HarperCollins Books OMD To Handle Media Account

New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as economic climate stabilised and business confidence gradually returned to marketing executives. The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2003 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Hachette Filipacchi has strengthened its senior marketing team with the appointment of Liz Settle to the newly created role of head of strategic marketing.The new role will see Settle, formerly senior marketing manager of the women’s group, assume responsibility for developing consumer insight and gathering information on consumer trends for all sectors of Hachette’s existing… Continue reading Hachette Boosts Marketing Team With Senior Appointment

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers.The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to €866 million.WPP and Havas are expected to see Q1 results rising… Continue reading Positive First Quarter Results For Global Agencies

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as the economic climate stabilised and business confidence gradually returned to marketing executives.The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2004 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Martin Sorrell, chief executive of WPP told the American Association of Advertising Agencies (AAAA) conference that the group’s results for ‘January, February and March were quite lively’, reports Reuters. He also told the 86th AAAA management conference that the softer business segments such as public relations and public affairs were showing ‘some signs of life’.… Continue reading Sorrell Reports First Quarter Results As ‘Quite Lively’

Broadcasting giant ITV saw a good day’s trading on Friday with share price rising by 3.17% to 130p. Stocks may be hit later today, however, as shareholders are expected to vent their anger over a £15 million award to former ITV boss, Michael Green (see Green Relinquishes Roles As ITV Chairman Designate).Green was ousted as… Continue reading Sharewatch: ITV Rises Ahead Of Annual General Meeting

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers. The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to â‚Ź866 million. WPP and Havas are expected to see Q1… Continue reading Positive Quarter One Results For Global Ad Agencies

UBC Media Group (UBC) today announced that total revenues have more than doubled year-on-year and are expected to be up by 60% from last year.The pre-close trading statement for the commercial radio broadcasting company and independent radio programme producer, said that the board was pleased that its ambitious plans for the business remain on track… Continue reading UBC Media Sees Revenue Boost Of 60%