Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners
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The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas.WCRS, which devised the high-profile 118 118 campaign, is held by Havas Arnold Worldwide Partners division. Under the agreement management will take a 75% share in the business, with AWP retaining… Continue reading WCRS Management Takes 75% Stake From Havas
Consumer magazine publisher Highbury House Communications saw yesterday’s largest percentage increase amongst media stocks with shares rising by 1.06% to close at 23žp despite revealing a difficult year in its annual results (see Highbury House Loss Hits £25.7 Million).The company unveiled pre-tax losses of £25.7 million for 2003, a disappointing performance compared to 2002, when… Continue reading Sharewatch: Highbury House Rises Despite Poor Results
BT has announced the latest in a line of new features to encourage the take-up of broadband internet access with the launch of a rich media platform allowing anyone to create and distribute digital content online.The service has been created in partnership between BT and internet streaming specialist Real Networks and will allow anyone from… Continue reading BT Drives Broadband With New Rich Media Launch
Hollywood media mogul Haim Saban (pictured) has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph.It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper offer for… Continue reading Two New Bidders Battle For Control Of Hollinger
Chrysalis Radio has secured Sky Plus as the first every sponsor of Nick Ferrari’s breakfast show on London-based LBC 97.3 FM, as part of an ongoing £20 million campaign to promote the personal video recording service.The sponsorship will begin in mid-April with a week of on-air breakfast promotion and will run for a three month… Continue reading Ferrari Revs-Up With Sky Plus Breakfast Sponsorship
A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million (see Highbury House To Buy Cabal Comms, As Profits Rise… Continue reading Highbury House Loss Hits £25.7 Million
IPC Media is extending its homes portfolio with the launch of a new title called Celebrity Living, which claims to bring together the glamour of celebrity and the glossy world of interiors.The new monthly title will launch on 20 May with a coverprice of £1.80. It will feature a mix of celebrity homes stories, decorating… Continue reading IPC Aims For The Stars With New Celebrity Launch
Media stocks performed poorly yesterday despite an announcement from Maurice Levy, chairman of Paris-based advertising network Publicis, that the 2005 global advertising market is expected to grow by over 3%. BSkyB was seen down 0.15%, Emap dipped by 1.12% and Daily Mail & General Trust suffered a 0.73% slump (see Global Advertising Market To Pass… Continue reading Sharewatch: Positive Predictions Fail To Lift Media Stocks
Only 78% of UK households are likely to have adopted digital television by the end of 2010 – the Government’s self-imposed deadline for the switch-off of the analogue signal. According to a new report from Ofcom, current market forces will not be enough to persuade all viewers to make the transition to DTV, after research… Continue reading Digital TV Take-Up Will Fall Short Of 2010 Deadline
