A controversial television commercial for Ford’s new SportKa has claimed the top spot in a chart of headline grabbing advertisements, despite being banned by the car manufacturer.The 40-second spot, showing a cat being decapitated by the SportKa’s sunroof, sparked outrage from all corners after being leaked on to the internet.Originally created by Ogilvy & Mather,… Continue reading Controversial Ford Campaign Puts Cat Among The Pigeons
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A fifth of T-Online customers aren’t actually using the DSL lines they signed-up for, T-Online told shocked investors yesterday, according to consulting group, Ovum. As well as admitting that 2.25 million DSL subscribers aren’t using it, the original subscriber figure was corrected and scaled down by over one third from 3.4 million to 2.14 million.… Continue reading T-Online Admits Disappointing Broadband Figures
The Online Publishers Association and comScore Networks says US online content spending hit a massive $1.56 billion in 2003, up by nearly 19% on the previous year, according to a report from Reuters. The huge increase in spending on monthly, annual or one off subscription payements were fuelled by the growing two top categories; personals/dating… Continue reading US Online Content Spending Up By 19%
A report from the Online Publishers Association reveals that in the US, 18 to 34 year olds are more frequent and active internet users than any other age group. The report, compiled in conjunction with comScore Networks, shows that 72% of 18 to 34 year olds are online, this is higher than any other group.… Continue reading 18 To 34 Year Olds Spending Most Time Online
Former Jazz FM chief executive, Richard Wheatly, is returning to commercial radio at the helm of the Local Radio Company, which looks set to acquire Radio Investments for around £40 million later this week. The Local Radio Company is thought to be on the brink of announcing details of the acquisition, which will see it… Continue reading Former Jazz FM Boss To Front Radio Investments Buy-Out
US outdoor advertising company, Lamar, announced that revenues for the first quarter are up 9.1% on the same period last year, to $201 million. Operating income, for the quarter ending 31st March 2004, rose from $2.3 million in quarter one last year, to £13.4 million. Commenting on the Lamar results, Merrill Lynch said: “Quarter one… Continue reading Merill Lynch More Bullish After Lamar Results
ITV has announced plans to acquire SMG’s stake in GMTV for £31 million and is to bid for the remaining 25% of the breakfast broadcasting network, which is owned by Walt Disney Company. The proposed buy-out is part of a wide-ranging deal that will also see ITV take-over the sale of SMG’s national television airtime… Continue reading ITV To Acquire SMG’s Stake In GMTV For £31 Million
Record producer and radio broadcaster, Chrysalis, today announced that they are on track to deliver strong earnings growth over the next few years as operating profit for the last six months has trebled to £3.7 million. Radio revenues for the period ending 29th February, were up by 23% to £33.3 million; growth continued in March… Continue reading Chrysalis Profits Treble For Past Six Months
Voice-over-internet telephony (VoIP) equipment is expected to grow by 48% to $4.9 billion by the end of 2004, according to a new report from eMarketer. The VoIP: Spending and Trends report shows that by the end of 2007, this market is expected to grow rapidly and total equipment spend to reach $15.1 billion. The report… Continue reading VoIP Market To Grow By 48% In 2004
By 2008, 22 million teenagers are expected to be using the internet says a new report from Jupiter Research. The report says that 17% of online teenagers spend eight hours or more on the internet a week, describing them as highly active online ‘influencers’. Girls make up 53% of the influencers by shopping and chatting… Continue reading On-line Teenagers Are ‘Influencers’ Says Jupiter
