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As many advertising and marketing companies get set to announce their quarter one results over the next few weeks, a new report out from Merrill Lynch says it does not expect these ‘to turn many heads’. The advertising market was one of the worst hit by the economic decline of the past few years but… Continue reading Merrill Lynch Sees Little Excitement In Q1 Agency Results

ITV’s newly merged sales operation has completed its senior marketing line-up with the appointment of Tamsin Denbigh to the newly created role of head of sales customer relations.The appointment is the first to be made by the broadcaster’s new director of customer relationship management, Justin Sampson, who took up the position last week after more… Continue reading Sampson Makes First Appointment At ITV Sales

The UK has landed second place in the Economist’s e-readiness rankings for 2004. Last year, it only managed to hit the third spot, tying with the US. The overall 2004 e-readiness winner is Denmark; with four of the five top spots being scooped by Scandinavian countries. The report compiled in conjunction with IBM’s institute for… Continue reading UK E-Readiness Reaches 2nd Place

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages. The telecoms giant claims that its latest trial could result in one million more UK homes being able to access broadband internet services. This would be… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

Media stocks were cheered yesterday after the latest quarterly Bellwether report from the IPA revealed that the long-awaited UK advertising recovery is gathering pace.The report claims the economic climate is stabilising and business confidence is gradually returning to marketing executives. Aegis was seen up by 0.52%, but WPP dipped by 0.34% to close at 585˝p… Continue reading Sharewatch: Prospect Of Recovery Cheers Media Stocks

BT has this week launched extensive trials of new technology designed to significantly reduce the cost of bringing high-speed broadband internet access to remote rural areas and small villages.The telecoms giant claims that its latest trial could result in 1 million more UK homes being able to access broadband internet services. This would be achieved… Continue reading BT To Boost Broadband Up-Take With Long Distance Trial

ITV saw a tricky day yesterday as shareholders voiced anger at the company’s first AGM since the merger of Carlton and Granada. The broadcaster closed down 0.77% at 129p following uproar at a £15 million award to former ITV boss, Michael Green, earlier this year (see Green Relinquishes Roles As ITV Chairman Designate).However, in what… Continue reading Sharewatch: ITV Tumbles Following Shareholder Uproar

The vast majority of media research professionals believe the new readership accumulation study from the NRS will provide greater accountability for press campaign planning.The latest online poll from the Media Research Group shows that 86% of its members support the launch of the data, which shows the length of time taken by newspaper and magazine… Continue reading Media Researchers Welcome NRS Accumulation Figures

Mark Thompson, Channel 4 chief executive, today announced that 2003 pre-tax profit was up 175% to £45 million – the highest margin achieved since 1999. At the press conference he also revealed that 4 Ventures, a subsidiary owned by Channel Four, made its first ever annual operating profit of £4.1 million, compared to a loss… Continue reading ‘Outstandingly Successful’ Year For Channel 4

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as economic climate stabilised and business confidence gradually returned to marketing executives. The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2003 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers