Emap has shut down The Face after failing to find a suitable buyer for the veteran style bible, which has been credited with helping to define the sounds and styles of the last three decades.The media group said it had received a number of approaches for the title from publishers and venture capitalists, but that… Continue reading Emap Closes Face After Failing To Find Buyer
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GWR’s sales house Opus has restructured its senior management line-up with the promotion of Jane Earnshaw to the role of marketing manager.Earnshaw will assume responsibility for all business-to-business communications for Opus and its sales brands, which include Classic FM and The Mix. She replaces Alex Marks, who left earlier this year to join digital media… Continue reading Opus Reshuffle Sees Earnshaw Become Marketing Head
Times Newspapers has restructured its commercial division with a number of internal appointments designed to strengthen its sales capabilities.The shake-up will see Matthew Watkins promoted to the role of advertisement sales director, with responsibility for the Times and the Sunday Times. He will report directly to commercial director, Mike Gordon.The role of Times Online digital… Continue reading Times Newspapers Restructures Commercial Division
Wordwide book publisher Penguin has signed Viacom Outdoor’s Impact team to flood London Underground with fake dollar bills in a quirky ad campaign for Dave Eggars’ latest novel.The book, entitled You Shall Know Our Velocity, centres around two friends travelling the world to give away $38,000 and the campaign faithfully reflects the plot featuring six… Continue reading Penguin Books Viacom For Offbeat Ad Campaign
Nearly half of all UK Households now receive digital television and are prepared for the Government’s plan to switch of the existing analogue signal by the end of the decade, according to new research carried out by Ipsos-RSL.The research highlights the continued popularity of Freeview, which has pushed digital television penetration up by 7% since… Continue reading Half Of UK Homes Ready For Digital Switchover
The annual rate of inflation in Britain fell unexpectedly to 1.1% during March taking it further below the Bank of England’s 2.0% target, according to the latest data from the Office of National Statistics.It had been expected that the Government’s preferred consumer prices index (CPI) would remain unchanged from February’s figures of 1.3%. The decline… Continue reading UK Inflation Shows Surprise Fall In March
The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%
WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking
US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%
Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003
