There were 24.6 million high-speed internet subscribers in the US by the end of 2003, taking the total broadband penetration to more than 20% of residential households. According to new data from Leichtman Research Group (LRG), the country’s twenty largest cable and DSL providers – representing about 98% of the market – added a combined… Continue reading A Fifth Of US Homes Take Broadband In 2003
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Internet giant MSN has today announced an innovative deal with Columbia TriStar which will see users of its popular Hotmail service receive movie trailers streamed direct to their inbox.The new campaign, to promote Columbia Tristar’s Gothika, will run through March and into early April. The deal follows a similar venture last November, when trailers for… Continue reading MSN Opens Inbox To Direct Video Advertising
ITV and ZenithOptimedia UK have developed a new airtime sales initiative designed to encourage viewers to pay more attention during key commercial breaks on ITV1.The initiative will be used to promote the launch of a new banking retail system to safeguard against credit-card fraud. The chip and PIN system will encourage consumers to key in… Continue reading ITV Sales And Zenith Launch New Airtime Initiative
Channel 4 looks set to hit the advertising jackpot later this week with the culmination of one of its most popular and highest rating programmes, Sex and the City, which comes to an end on Friday.The hour-long spectacle is expected to attract over 3 million viewers in its 10:30pm slot and looks set to generate… Continue reading Channel 4 To Profit From Sex And The City Climax
Regional newspaper group, Johnston Press, has posted a 38% rise in 2003 profits to £128.0 million. These include the first full-year contribution from Regional Independent Media (RIM), which Johnston acquired in 2002.The group says that like-for-like advertising revenues grew by 3.8%, with a rise of 3.0% in H1 followed by 4.6% growth in H2. This… Continue reading Johnston Press Sees Superb Year In 2003
The Independent will ditch it’s broadsheet edition entirely tomorrow to make way for a compact Budget special, in a move that has prompted further rumours that a switch to tabloid-only publication is imminent.The one-off special edition will feature a 32-page section on the Chancellor, Gordon Brown’s, fiscal policy, making the overall size of the paper… Continue reading Independent Ditches Broadsheet For Budget Special
A day of mixed trading in media stocks yesterday saw a handful of companies making headway. Johnston Press was one of the few to nudge into positive percentage growth, climbing 0.49% to close at 509p ahead of results due today expected to show a rise in turnover and profits.Emap also rose, climbing 1.23% to 865˝p… Continue reading Sharewatch: Johnston Inches Up Ahead Of Good Results
GWR Group has increased its stake in Digital Radio Group (DRG), the third London digital multiplex, from 23.6% to 30.2%, it announced this morning. It has increased its holding through the £3.3 million acquisition of shares from Clubmend, Asian Sound and Matsushita Electric Europe. GWR provides a range of digital services on DRG through its… Continue reading GWR Raises Stake In London Digital Multiplex
Three of the UK’s largest media owners have joined forces to promote their platforms to advertisers in an effort to increase cross-media advertising in the youth and entertainment market.IPC Media, Capital and Viacom all hope to increase advertiser take-up of cross-media campaigns by pooling their planning, creative ideas and media delivery capabilities to offer added-value… Continue reading Media Owners Team Up For Cross-Platform Deal
The UK economy grew by 2.3% during 2003, according to Chancellor Gordon Brown, who delivered his eighth Budget this afternoon. Brown claims that the country is witnessing its longest period of economic growth since the Industrial Revolution. The Chancellor is maintaining his forecast of 3-3.5% economic growth for 2004 and 2005. Along with the US,… Continue reading Britain Enjoys Longest Economic Growth In 200 Years, Says Brown
