More Industry News articles

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys

Guardian Unlimited has announced plans to reveal the geographic breakdown of its readers on a quarterly basis and is offering advertisers a range of location-specific solutions.New research conducted by the newspaper website shows that nearly 40% of its 7.5 million unique users are situated in America, with just under a third living in the UK.… Continue reading Guardian Offers Location Specific Web Advertising

Digital TV in European households is expected to rise by 24% in 2004 to 39.5 million says the media information company, Informa Media Group. The European Television report says that the main reason for the expected upsurge is that cable and satellite companies have managed to consolidate both resources and debts. Pulling resources in this… Continue reading Digital TV To Hit 40m European Homes

GWR was seen in focus yesterday ahead of a today’s announcement that like for like UK analogue revenues are expected to rise by 8% year on year in the twelve months ending 31 March 2004. The radio group also said its overall trading outlook continues to improve with strong advance booking levels. Shares were down… Continue reading Sharewatch: GWR Seen In Focus Ahead Of Trading Update

Independent News & Media (INM), publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to â‚Ź154.6 million. The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively. In the UK, advertising remained negative for the… Continue reading Compact Edition Boosts Independent’s Market Share

Independent News & Media, publisher of the Independent newspaper in the UK, has seen its pre-tax profits jump by 19.8% in 2003 to €154.6 million.The company says that there have been strong advances in both circulation and advertising revenues, up by 6.9% and 5.5% respectively.In the UK, advertising remained negative for the full year, although… Continue reading Compact Edition Boosts Independent’s Market Share

Free-sheet newspapers continue to increase in popularity and are now read by almost 20% of the urban population in eleven cities across Europe, according to Metro International’s annual readership study.The survey of the reading habits of 63 million people living in 28 urban centres across Europe shows that younger men and women have a preference… Continue reading Free-Sheet Newspapers Continue To See Readership Rise

Independent News and Media, owner of the Independent, suffered a slight 0.18% dip yesterday, ahead of financial results today showing a 7.5% growth in aggregate operating profit before exceptional expenses.Emap managed a 0.06% rise to close at 870p following reports yesterday that revenues at the company are expected to rise by 9% in its 2003… Continue reading Sharewatch: INM Dips Ahead Of Positive Results

MTV will this month launch an extensive cross-platform campaign to promote the latest album from Britney Spears, offering viewers the chance to meet the pop princess and receive special VIP treatment.The promotion will extend across the websites of MTV’s eight European digital television channels from 24 March and will be accompanied by on-air activity airing… Continue reading MTV Gets In The Zone With Britney Spears Promotion