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Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer. In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the… Continue reading Global Broadband Subscribers To Hit 250 Million By 2007

Satellite TV giant BSkyB maintained a sustained period of growth in share price yesterday, rising by 0.81% to 685˝p. The company was yesterday the target of concern as researchers at Lehman Brothers predicted subscriber levels had plateaued in the third quarter of its financial year (see BSkyB To Announce Drop In Subscriber Rates).Emap also saw… Continue reading Sharewatch: BSkyB Continues Rise Amid Subscriber Worries

Ocado, the online supermarket and shopping delivery service, has secured Starcom Motive to handle its £1.5 million media account with immediate effect following a closely fought four-way bid.The company, which works in partnership with Waitrose supermarkets to operate a home delivery service to online shoppers, recently appointed Ogilvy and Mather as its creative agency. New… Continue reading Ocado Secures Starcom Motive For Media Account

Capital Radio will launch a wide ranging TV and outdoor advertising campaign this week to promote Johnny Vaughan as the new host of Capital FM’s breakfast show.The advertising campaign, created by Delaney Lund Knox Warren, sees Vaughan making his way to work, singing at a bus stop, dancing with London Underground passengers, street cleaners and… Continue reading Capital Pushes Vaughan With TV Ad Campaign

A new TV campaign for the 118 118 directory enquiries service has secured the top spot in new research looking at the most written about advertising in national newspapers during the first quarter of 2004.The campaign, which grabbed the top spot from Pepsi and the Conservative Party, is an extension of a previous campaign which… Continue reading 118 Grabs Headlines To Become Runaway Success

Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands

The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement

Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer.In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the Broadband… Continue reading Broadband Subscribers Set To Hit 250 Million

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report.This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for both… Continue reading Newspaper Advertising Momentum To Continue In 2004

The US publishing giant, Dow Jones, announced yesterday that quarter one 2004 revenues were up 12.1% to $401.6 million, backing recent opinion that the advertising market recovery is well underway. Dow Jones’ flagship paper, The Wall Street Journal, led the way by posting advertising revenues up by 6.3% when compared to the first quarter of… Continue reading Dow Jones Sees ‘Moderately Improving’ Ad Environment