More Industry News articles

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on the state-owned broadcaster being auctioned off to the highest bidder.A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some sort… Continue reading Channel 4 Auction Could Scupper Five Merger

Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative

Pre-tax profits at global market research company, Taylor Nelson Sofres (TNS), jumped by 33.8% to £65.3 million during 2003, as the integration of NFO progressed ahead of plan during the year.Excluding joint ventures and integration costs, pre-tax profits were up 13.3% to £32.4 million. Operating profit, including joint ventures, was up by 35.1% at £80.8… Continue reading TNS Sees Profits Jump In 2003 After NFO Acquisition

Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008

ITV fell by 1.99% in week on week analysis to close at 135žp following the publication of the company’s first post-merger results. The company saw a downturn in advertising revenue for 2003, but signs of improvement in the first quarter of 2004 (see ITV On Target To Save £100 Million From Merger).Meanwhile, Financial Times owner… Continue reading Sharewatch: ITV Falls Despite Optimistic Results

BSkyB chief executive James Murdoch has reportedly shelved plans for the launch of a new general entertainment channel on the Freeview platform.The satellite broadcaster had been expected to move more strongly into the free-to-air arena with the launch of a new advertiser-funded channel targeting young adults with digital terrestrial television.The offering, dubbed Channel 6, would… Continue reading BSkyB Shelves Plans For New Entertainment Channel

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on state-owned Channel 4 being auctioned off to the highest bidder. A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some… Continue reading Channel 4 Auction Could Scupper Five Merger

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over the directors’ decision to authorise a controversial £15 million payoff to Michael Green. It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved… Continue reading Former Carlton Directors Could Be Ousted From ITV Board

Chrysalis has become the first UK radio group to embrace multi-media messaging as a marketing and communications tool between station and listener.The initiative will invite Galaxy listeners to send photos and text the station from their mobile camera-phones. Galaxy will then select the best pictures for inclusion on their website for all listeners to see.Text… Continue reading Chrysalis Puts Listeners In The Picture With MMS