WPP chief executive Sir Martin Sorrell indicated that an end to the worst advertising downturn in memory is in sight as the company posted a solid 18% increase in pre-tax profit, to more than £473 million for 2003. The global advertising and marketing network, which owns J Walter Thompson, Ogilvy & Mather and Young &… Continue reading WPP Takes Bullish Stance As Pre-Tax Profits Rise
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Lord Conrad Black was last night described by a US judge as cunning and calculated as a ruling was passed blocking his sale of the Daily and Sunday Telegraph to the Barclay Brothers.The ruling by Delaware’s Court of Chancery could allow Hollinger International to press ahead with the auctioning of its papers to the five… Continue reading US Court Blocks Sale Of Hollinger To Barclay Brothers
BSkyB has confirmed that Five’s deputy chief executive, Nick Milligan, has been appointed to take up a newly created role of managing director of its advertising sales operation.Milligan, who has occupied a number of senior positions at Five, will lead Sky Media’s strategic development as the satellite broadcaster looks at ways to increase its advertising… Continue reading BSkyB Confirms Milligan To Oversee Advertising Sales Arm
Hachette Filipacchi’s flagship fashion title, ELLE, has secured a deal with make up manufacturer Clinique and clothing brand Warehouse to promote itself alongside their products in stores from 5 March.The promotion will see a free special edition of ELLE being offered to Clinique and Warehouse customers as the magazine seeks to align itself with aspirational… Continue reading Elle Secures Big Brand In-Store Promotion Partners
WPP chief executive, Sir Martin Sorrell, has indicated that an end to the worst advertising downturn in memory is in sight as the company posts a solid 18% increase in pre-tax profit to more than £473 million for 2003.The global advertising and marketing network, which owns J Walter Thompson, Ogilvy & Mather and Young &… Continue reading WPP Takes Bullish Stance As Pre-Tax Profits Rise
MegaPoster UK has become the first giant outdoor poster contractor to unveil a sales pack for the forthcoming European Football Championships, which take place in Portugal this summer.The company has put together a portfolio of eleven prime sites in some of the UK’s major football cities including London, Manchester, Liverpool, Birmingham, Leeds, Newcastle and Nottingham.The… Continue reading MegaPoster Unveils Euro 2004 Giant Billboard Portfolio
Hachette Filipacchi has announced a comprehensive restructure of its advertising sales team following the recent appointment of Tim Kirkman as sales director.The initiative will see Cath Ware return from maternity leave to become the company’s commercial director for central sales with responsibility for key accounts, central sales, classified, international fashion and inserts.Meanwhile, Clare Dempster has… Continue reading Hachette Filipacchi Restructures Advertising Team
Rumours of exploratory merger talks between Channel 4 and Five have been confirmed with the possibility of a full merger of the two commercial broadcasters now being discussed. Earlier this month is was suggested that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five… Continue reading Channel 4 Confirms Merger Discussions With Five
Stocks in newspaper group Trinity Mirror crept up by 0.08% yesterday to 599˝p following a 13.3% rise in pre-tax profits to £172.5 million during 2003. The company announced that, while advertising revenues dropped by 2.1% in 2003, there have been signs of improvement in the first two months of this year (see Daily Mirror Coverprice… Continue reading Sharewatch: Trinity Improves As Pre-Tax Profit Rise
Nearly two thirds of the UK’s top one hundred advertisers increased their above-the-line spend last year, in a move that suggests the industry is emerging from the downturn and into a period of growth.Figures from Nielsen Media Research published by Marketing magazine show that total spend rose by a solid 6.3% during 2003 to around… Continue reading Confidence Returns As Top Advertisers Increase Spend
