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Capital Disney, the digital radio station for 8-14 year olds, has secured a cross-platform content and advertising deal to promote the latest movie release from Twentieth Century Fox, Cheaper by the Dozen.The venture between the Capital Radio Group and Twentieth Century Fox is the first of its kind and features online advertorials, as well as… Continue reading Capital Disney Secures Deal With Twentieth Century Fox

Anglo-Dutch publishing group Reed Elsevier today posted increased pre-tax profits for 2003 but said it expects growth to slow in the coming year as the continued economic downturn takes its toll.Pre-tax profits were up 9%, from £927m to £1.01 billion. Reed said the figure would have reached 10% if adjusted at full year currency rates… Continue reading Reed Elsevier Sees 2003 Profits Rise But Predicts Dip

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%.Also on MediaTel Insight Today…Global Mobile Shipments Jump 23% In… Continue reading MediaTel Insight: US Business Press Advertising Nudges Up

Media super-regulator Ofcom has cleared the British Heart Foundation’s latest anti-smoking television campaign of being distasteful, despite complaints from more than sixty viewers.The campaign, created by Euro RSCG London, aimed to shock people into quitting by depicting the blocked artery of a thirty year-old smoker and cigarettes dripping with the fatty substance that causes heart… Continue reading Ofcom Clears Hard Hitting Anti-Smoking Campaign

Britain’s annual rate of inflation increased slightly during January, but still remained well below the Bank of England’s 2.0% target, according the latest figures from the Office of National Statistics.The Chancellor of the Exchequer’s new measure of inflation, the Consumer Price Index, rose by 0.1% point to 1.4% last month on the back of bank… Continue reading UK Inflation Inches Up During January

Media stocks rose yesterday following an announcement by Reuters of underlying profits ahead of market expectations (see Reuters Results Beat Expectations As Profit Returns).The company jumped 18.41% higher to close at 429źp and other media companies followed. Emap rose 2.79% to 920p and Pearson, owner of the Financial Times, climbed 3.33% to finish at 605p.Regional… Continue reading Sharewatch: Reuters Results Fuel Media Stock Upsurge

Further signs of an improving advertising economy emerged yesterday as Omnicom Group, the world’s largest agency network, announced that its net income jumped by 10% to $221.3 million in the fourth quarter of 2003. The group, which owns BBDO Worldwide and TBWA, said that worldwide revenues were up by 18.3% to $2.5 billion. Revenue growth… Continue reading Omnicom Posts 18% Revenue Rise As Markets Improve

Viacom Outdoor has secured the lucrative £3 million contract to sell advertising on train operating company, Mersey Rail, following a competitive pitch against rival, Maiden Outdoor.The win comes less than two months after Viacom Outdoor snatched the seven-year GNER sales contract from Maiden, in a move that brought an end to its rival’s monopoly of… Continue reading Viacom Snatches Mersey Rail Contract From Maiden

Business press advertising expenditure in the US rose by 1.1% during November, although page volumes were down by 3.7%, according to the latest data from American Business Media (ABM). In the year to date spend was up slightly by 0.6% and pages were down by 3.5%. “We are encouraged by the performance of the telecommunications… Continue reading US Business Press Advertising Nudges Up 1% In November

The Government looks increasingly likely to meet its target of switching off the analogue signal by the end of this decade following news that the number of British homes with access to digital television has topped the 10 million mark for the first time.The latest Trends In Television Report from the Institute of Practitioners in… Continue reading Digital Television Tops 10 Million Homes For First Time