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Channel 4 chief executive Mark Thompson has categorically denied that he intends to apply for the position of BBC director general following the resignation of Greg Dyke in January.Speaking today at a presentation of the broadcaster’s 2003 report and accounts Thompson was quizzed by the audience on his intentions towards the position but remained defiant,… Continue reading Channel 4 Head Rules Out A Move To The BBC

OMD has clinched a lucrative deal worth over £2 million to provide publishing house HarperCollins a range of with media planning and buying services following a tense three-way competitive pitch.OMD faced stiff competition from Total Media and Rocket, working on briefs for the new Tony Parsons novel, The Family Way, and John Guy’s biography of… Continue reading HarperCollins Books OMD To Handle Media Account

New research published by Mediaedge:cia has urged advertisers to exploit the influence of word of mouth as an integral part of marketing campaigns in order to maximise effectiveness.The research shows that over three quarters of those questioned cited word of mouth as their main influence when deciding whether or not to purchase a product, while… Continue reading Mediaedge Talks Up Word Of Mouth Marketing

Hachette Filipacchi has strengthened its senior marketing team with the appointment of Liz Settle to the newly created role of head of strategic marketing.The new role will see Settle, formerly senior marketing manager of the women’s group, assume responsibility for developing consumer insight and gathering information on consumer trends for all sectors of Hachette’s existing… Continue reading Hachette Boosts Marketing Team With Senior Appointment

The global advertising agencies are expected to report upbeat quarter one results says equity research group, Lehman Brothers.The report shows that Paris based, Publicis Groupe is expected to report the highest organic revenue growth of 4% but total revenues will decline by 7% to €866 million.WPP and Havas are expected to see Q1 results rising… Continue reading Positive First Quarter Results For Global Agencies

The long-awaited UK advertising recovery continued to gather pace in the first quarter of this year as the economic climate stabilised and business confidence gradually returned to marketing executives.The IPA’s latest quarterly Bellwether report reveals that current budgets were revised up in the first three months of 2004 following higher than expected sales revenues and… Continue reading Recovery Slowly Gathers Pace For UK Advertisers

Mark Thompson, Channel 4 chief executive, today announced that 2003 pre-tax profit was up 175% to £45 million – the highest margin achieved since 1999. At the press conference he also revealed that 4 Ventures, a subsidiary owned by Channel Four, made its first ever annual operating profit of £4.1 million, compared to a loss… Continue reading ‘Outstandingly Successful’ Year For Channel 4

UBC Media Group (UBC) today announced that total revenues have more than doubled year-on-year and are expected to be up by 60% from last year. The pre-close trading statement for the commercial radio broadcasting company and independent radio programme producer, said that the board was pleased that its ambitious plans for the business remain on… Continue reading UBC Revenues Up 60%

Doubleclick, the internet marketing solutions company has announced that quarter one figures have reached $68 million, up from $60.8 million for the same period last year. The group reported a growth across all product groups and this puts it well on-track to achieve record profits in 2004. Kevin Ryan, CEO said: “We saw significant year-over-year… Continue reading DoubleClick To Double Profits in 2004

ITV’s Chairman, Sir Peter Burt, today announced that the group is continuing to perform satisfactorily and advertising revenues for April and May are expected to rise by 2.5%. A statement of the first ITV Annual General Meeting shows that ITV1 advertising revenues in quarter one 2004 remained unchanged from the same period last year. ITV2… Continue reading ITV Chairman ‘Satisfied’ At First AGM