More Industry News articles

Capital Radio will launch a wide ranging TV and outdoor advertising campaign this week to promote Johnny Vaughan as the new host of Capital FM’s breakfast show.The advertising campaign, created by Delaney Lund Knox Warren, sees Vaughan making his way to work, singing at a bus stop, dancing with London Underground passengers, street cleaners and… Continue reading Capital Pushes Vaughan With TV Ad Campaign

A new TV campaign for the 118 118 directory enquiries service has secured the top spot in new research looking at the most written about advertising in national newspapers during the first quarter of 2004.The campaign, which grabbed the top spot from Pepsi and the Conservative Party, is an extension of a previous campaign which… Continue reading 118 Grabs Headlines To Become Runaway Success

Emap Elan, the women’s magazine division of Emap, has announced a restructuring of its interactive team to enhance its current online offerings as well as increasing profit and improving website content.The company currently operates websites for New Woman, Bliss and More Magazine. Interactive operations will now be run by Catherine Hanly as managing editor reporting… Continue reading Emap Announces New Interactive Team To Boost Big Brands

The Media Research Group has announced the results of its recent committee elections and indicated that online ratings measurement will be high on the agenda during 2004.The elections have secured committee places for Gary Roddy from i.d.s, Denise Turner from the Media Planning Group, Rosemary Taylor from RTA, Keith Donaldson from BBC Worldwide, John Krzyzanowski… Continue reading New MRG Committee Expects Focus On Multimedia Measurement

Almost 250 million people worldwide will subscribe to broadband internet access by 2007, says a new report from eMarketer.In early 2004, high-speed broadband internet access reached a landmark when subscriber figures hit 100 million. When compared to 1996, when subscribers totalled 100,000, it is clear to see broadband has hit the mainstream, says the Broadband… Continue reading Broadband Subscribers Set To Hit 250 Million

Advertising in Britain’s national newspapers proved it has at last started to make a slow turnaround when an increase of 113,818 ad pages was recorded for the past year, according to Mediaedge:CIA’s latest Adstats report.This represents a tiny rise of just 0.3% in total advertising pages for the twelve months to February 2004 for both… Continue reading Newspaper Advertising Momentum To Continue In 2004

The US publishing giant, Dow Jones, announced yesterday that quarter one 2004 revenues were up 12.1% to $401.6 million, backing recent opinion that the advertising market recovery is well underway. Dow Jones’ flagship paper, The Wall Street Journal, led the way by posting advertising revenues up by 6.3% when compared to the first quarter of… Continue reading Dow Jones Sees ‘Moderately Improving’ Ad Environment

Next month BSkyB is set to announce its lowest new subscriber figures for the past year, according to Lehman Brothers forecasts. During the third quarter of its financial year (March – May 2004) Sky is expected to have gained 92,000 customers, taking the total to 7.3 million, predict analysts. The report shows that subscriber rates… Continue reading BSkyB To See ‘Seasonal Slowdown’ In Third Quarter

Magazine and broadcasting giant Emap enjoyed a 1.43% rise in week on week analysys, closing at 885p on Thursday. The company has hit the headlines recently for several reasons, including the poaching of David Pullan from Channel Five to become world-wide managing director of FHM and the continuing speculation surrounding the sale of style bible,… Continue reading Sharewatch: Sale Of The Face Fuels Emap Rise

Magazine giant Emap has refuted allegations made by the Media Guardian that two high-profile magazine launches have been scrapped as part of cost cutting measures across the publishing group.In a report published by the newspaper’s website this morning, Marcus Rich, Emap Performance’s managing director, was named as the man behind the pulling of two forthcoming… Continue reading Emap Denies U-Turn On New Launches