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Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004

Telecoms group Cable & Wireless slipped 2.01% to 134źp following rumours that a round of institutional presentations was not being received well, leading broker Cazenove to downgrade the company’s stock.ITV took the biggest tumble of the day, falling by 2.21% to 132žp following news yesterday that three former Carlton directors could be ousted from the… Continue reading Sharewatch: Cable & Wireless Slips After Downgrading

Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003

MTV Networks has secured drinks brand Campari as the exclusive multi-platform sponsor of its forthcoming music series, MTV Recommends, which launches across Europe later this month.The one-year deal will include fully integrated on-air, online and on-the-ground brand presence, marking Campari’s biggest music based pan-European sponsorship agreement to date.On-air integration will compromise sponsored billboards attached to… Continue reading MTV Secures Campari For Pan-European Sponsorship

Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February

Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on state-owned Channel 4 being auctioned off to the highest bidder. A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some… Continue reading Channel 4 Auction Could Scupper Five Merger

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over the directors’ decision to authorise a controversial £15 million payoff to Michael Green. It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved… Continue reading Former Carlton Directors Could Be Ousted From ITV Board

Any potential merger plans being drawn up between Channel 4 and Five could be derailed if the Government insists on the state-owned broadcaster being auctioned off to the highest bidder.A Government source, quoted by The Business, stated: “It’s difficult to conceive of a way in which you could privatise a public corporation without some sort… Continue reading Channel 4 Auction Could Scupper Five Merger