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New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products.The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could increase… Continue reading Advertiser Funded Television To Take Off In 2004

Sky has announced the launch of its first interactive gambling channel, Sky Vegas Live, which will begin broadcasting from 6pm tomorrow.The channel, operating from a “state-of-the-art virtual TV studio” in South West London will offer viewers the chance to win cash prizes by playing along with live action casino games presented by a host of… Continue reading Sky To Bring Vegas To The Living Room

Jean-Francois Decaux, chairman and chief executive of poster giant JCDecaux, has pledged to give free bicycles to Londoners to reduce the nation’s obesity epidemic, on the condition that the Government improves cycle routes in the city.Speaking at today’s ISBA conference the poster chief compared his plans to schemes already underway in Austria and Germany, where… Continue reading JCDecaux Pledges Pedal Power To The People

A senior ITV executive has hinted that the newly-merged ITV could buy Channel 4, should the broadcaster be sold by the Government in the run up to a possible merger with Five.In a report in today’s Guardian a senior executive is quoted as saying: “If they were pushing for a change in the law to… Continue reading ITV Could Bid For Channel 4 In Run Up To Merger With Five

Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February.The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced share… Continue reading ITV On Target To Save £100 Million From Merger

Centaur Communications is expected to be floated on AIM next week following its sale to Numis Securities. A holding company, Centaur Holdings, set up by Numis, has entered into a sale and purchase agreement to buy the B2B publisher, which includes The Lawyer and Marketing Week in its portfolio, for £145m.It plans to float the… Continue reading Centaur To Float On Junior Share Market Next Week

Times Online has announced plans to re-launch its travel website with the backing of an electronic brand marketing campaign designed to raise awareness of the initiative.The new look website, available at www.timesonline.co.uk/travel provides travel information to users by country, city and type of holiday. It brings together content from The Sunday Times and The Times… Continue reading Times Online Re-Launches Travel Website

National speech-based radio station talkSPORT has secured car manufacturer Seat UK as the six-figure sponsor of its new Sports Performance of the Month awards.The deal will see talkSPORT’s breakfast and drivetime shows discuss possible winners of the award before announcing shortlists for listeners to vote on. The award will then be presented to the winning… Continue reading TalkSPORT In Pole Position With New Sponsor

The Guardian and the Observer have become the latest national newspapers to cash in on the increasing popularity of the internet with the launch of digital editions for online readers.Both titles will next week follow in the footsteps of the Times and the Telegraph with the launch of e-papers that replicate the layout of their… Continue reading Guardian And Observer Launch Digital Editions

Financial Times owner, Pearson, saw shares slide by 0.4% yesterday despite announcing a 2.8% increase in pre-tax profits in its full-year financial results. However, the Financial Times posted a loss of £32 million during 2003, despite a wide ranging cost-cutting programme across the flagship business daily (see Losses Widen At FT And The Outlook Remains… Continue reading Sharewatch: Pearson Drops Despite Rising Profits