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ITV’s chief executive of broadcasting, Mick Desmond, outlined a seven-point plan for future strategy at the annual ISBA conference this week. Top of the list was building strong partnerships with advertisers and he pointed to the arrival of Justin Sampson as ITV’s first head of customer relationship management.The ITV strategy included:Delivering commercial impacts to common… Continue reading Desmond Outlines New Strategy For Post Merger ITV

Reuters put in a good performance yesterday, climbing 0.57% to close at 395˝p following the announcement that Sir Christopher Hogg will be replaced as chairman by Sir Niall FitzGerald (see Reuters Appoints FitzGerald As New Chairman).Meanwhile, The Daily Mail Group took the biggest tumble of the day, slipping 1.90% to 671p. The group has reportedly… Continue reading Sharewatch: Reuters Climbs As New Chairman Takes Helm

The UK has entered the top ten global ranking for DSL broadband penetration, having notched up 1.8 million subscribers to DSL services by the end of 2003. This makes Britain the tenth biggest market for broadband connections via telephones in the world, according to data from analysts Point Topic. Across the world almost 28 million… Continue reading UK Enters The Global Top Ten For DSL Broadband

The continued growth of digital media will cause a fundamental shift in media planning by the end of the decade, according to Jerry Buhlmann, chief executive officer of Carat International.Buhlmann predicts that advertising is about to change significantly with emerging technologies such as the internet, digital television and 3G mobile phones expected to account for… Continue reading Digital Media Will Cause Major Marketing Shift

Culture Secretary, Tessa Jowell, has softened her stance on the promotion of junk food to children and has called on the advertising industry to use its ‘creativity’ to tackle the growing problem of obesity.Jowell rejected calls for a ban on fast food commercials during children’s television programmes, and said that advertising messages promoting healthy eating… Continue reading Advertisers Urged To Use Creativity In Obesity Battle

French advertising giant Havas posted a larger than expected net loss during 2003 as the costs of its radical restructure mounted. The company, which includes UK agency MPG in its portfolio, posted net losses of €396 million, compared to a net profit of €23 million in 2002. Revenue for the year was down 17.2% at… Continue reading Havas Posts Larger Than Expected Loss As Restructuring Costs Mount

Speaking at yesterday’s ISBA Conference and expressing his personal rather than corporate view, Garry Lace, CEO of Grey, predicted that the next five years would see many more privately-owned agencies and privately-owned networks.He said: “The holding companies have traded too much on price and not invested in people and talent, they will not be able… Continue reading Privately Owned Agencies To Make a Strong Comeback

Cable group NTL reduced losses by 79% in the fourth quarter of 2003. Its year end results, released today, show that net loss at the troubled company fell to £130m across the quarter, to total £584 million for the year, compared to £1.5 billion in 2002. Revenues were up 8% to £577m during the fourth… Continue reading NTL Reports Reduced Losses, Announces 1m Broadband Homes

French advertising giant Havas posted a larger than expected net loss during 2003 as the costs of its radical restructure mounted. The company, which includes UK agency MPG in its portfolio, posted net losses of €396 million, compared to a net profit of €23 million in 2002.Revenue for the year was down 17.2% at €1.6… Continue reading Havas Posts Larger Than Expected Loss As Costs Mount

Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February. The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced… Continue reading ITV On Target To Save £100 Million From Merger