Universal Pictures is to promote the DVD release of its Christmas blockbuster, Love Actually, by illuminating London busses with the latest in outdoor advertising technology.The campaign will see red heart shapes nearly two metres high, pulsating with light, mounted on twenty of the capital’s busses throughout March and into April. The effect is made possible… Continue reading Outdoor Advertising Is Booming On The Buses
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The direct mail industry saw expenditure rise by a nominal 0.6% year on year during the last quarter of 2003, according to the latest figures from the Direct Mail Information Service.The results show that full-year expenditure rose by 2.2% to more than £2,431 million, as the difficult economic conditions continued to force advertisers to seek… Continue reading Direct Mail Pushes The Envelope As Expenditure Rises
Less than one-third of US households with dial-up internet access are interested in upgrading to broadband in the next twelve months, suggesting a significant decline in the broadband subscriber growth rate. This is according to Parks Associates’ Trends In US Broadband Adoption report, which finds that whilst almost half of dial-up users were inclined to… Continue reading US Broadband Uptake To Slow, Says Parks Associates
American publishing giant Gannett has confirmed its intention to join the long list of potential bidders vying to take control of the Daily Telegraph from beleaguered Hollinger International. Gannett, which owns UK regional newspaper publisher Newsquest, is understood to have told analysts in New York that it is examining a number of assets that would… Continue reading Gannett Considers Telegraph Swoop
The Daily Mail & General Trust (DMGT) says that national newspaper advertising revenues have begun to increase, although it remains too early to call a turnaround in the market. The group’s Associated Newspapers, which houses the Daily Mail, Mail On Sunday, Evening Standard and Metro titles, saw display advertising increase by 5.4% in the five… Continue reading DMGT Sees Good First Half, But Markets Still Volatile
GWR Group has increased its stake in Digital Radio Group (DRG), the third London digital multiplex, from 23.6% to 30.2%, it announced this morning. It has increased its holding through the £3.3 million acquisition of shares from Clubmend, Asian Sound and Matsushita Electric Europe. GWR provides a range of digital services on DRG through its… Continue reading GWR Raises Stake In London Digital Multiplex
The UK economy grew by 2.3% during 2003, according to Chancellor Gordon Brown, who delivered his eighth Budget this afternoon. Brown claims that the country is witnessing its longest period of economic growth since the Industrial Revolution. The Chancellor is maintaining his forecast of 3-3.5% economic growth for 2004 and 2005. Along with the US,… Continue reading Britain Enjoys Longest Economic Growth In 200 Years, Says Brown
Regional newspaper group, Johnston Press, has posted a 38% rise in 2003 profits to £128.0 million. These include the first full-year contribution from Regional Independent Media (RIM), which Johnston acquired in 2002. The group says that like-for-like advertising revenues grew by 3.8%, with a rise of 3.0% in H1 followed by 4.6% growth in H2.… Continue reading Johnston Press Sees ‘Superb’ Year In 2003
Pan-European broadcaster, RTL Group, moved back into the black in 2003, as pre-tax profits rose from 2002’s ₏56 million loss to a profit of ₏14 million this time. The group owns 65% of the UK’s Five, which reported positive earnings for the first time since its launch in 1997. In a broadly weak television advertising… Continue reading RTL Is Back In Black As Five Performs Well
There were 24.6 million high-speed internet subscribers in the US by the end of 2003, taking the total broadband penetration to more than 20% of residential households. According to new data from Leichtman Research Group (LRG), the country’s twenty largest cable and DSL providers – representing about 98% of the market – added a combined… Continue reading A Fifth Of US Homes Take Broadband In 2003
