More Industry News articles

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys

Guardian Unlimited has announced plans to reveal the geographic breakdown of its readers on a quarterly basis and is offering advertisers a range of location-specific solutions.New research conducted by the newspaper website shows that nearly 40% of its 7.5 million unique users are situated in America, with just under a third living in the UK.… Continue reading Guardian Offers Location Specific Web Advertising

Independent News and Media, owner of the Independent, suffered a slight 0.18% dip yesterday, ahead of financial results today showing a 7.5% growth in aggregate operating profit before exceptional expenses.Emap managed a 0.06% rise to close at 870p following reports yesterday that revenues at the company are expected to rise by 9% in its 2003… Continue reading Sharewatch: INM Dips Ahead Of Positive Results

MTV will this month launch an extensive cross-platform campaign to promote the latest album from Britney Spears, offering viewers the chance to meet the pop princess and receive special VIP treatment.The promotion will extend across the websites of MTV’s eight European digital television channels from 24 March and will be accompanied by on-air activity airing… Continue reading MTV Gets In The Zone With Britney Spears Promotion

Channel 4 is looking for a senior marketer to fill the newly created position of head of media planning, with responsibility for the deployment of promotional airtime across the Channel 4, E4 and Film Four operations.Reporting directly to Channel 4 director of marketing, Polly Cochraine, the new head of media planning will work to improve… Continue reading Channel 4 Creates Senior Media Planning Role

Former Telegraph Group managing director Jeremy Deedes is to return to the newspaper company as chairman and chief executive with responsibility for overseeing the impending sale of its Telegraph titles.The newly created position will see Deedes (pictured) replace Daniel Colson, who announced his retirement today after more than a decade managing the newspaper group alongside… Continue reading Deedes Returns To Telegraph Group To Oversee Sale

Emap has secured an extensive cross-media advertising deal with Garnier to promote the hair-care brand’s latest range of hair products across its various magazine, television and radio platforms.The promotion will see a number of competitions and sponsored sections appear in Emap’s flagship More and Heat magazines, as well as across the Kiss and Big City… Continue reading Emap Secures Garnier For Colourful Campaign

The Times has secured an exclusive deal with Starbucks to sell its recently launched compact edition in over 300 of the coffee company’s stores around the country from the end of this month.The deal will see Starbucks sell the Times weekday compact edition, the broadsheet edition on Saturday and the Sunday Times. These will be… Continue reading Times Secures Distribution Deal With Starbucks

The runaway success of Freeview shows no signs of slowing and the BBC-backed digital terrestrial platform looks set to replace Sky as the UK’s most popular multichannel service within four years.The latest UK television forecasts from ZenithOptimedia show that Freeview will be available in almost 10 million households by the end of 2007, with Sky… Continue reading Freeview To Replace Sky As Top Multichannel Platform