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More than half of UK households do not know the difference between analogue and digital television, despite a series of high-profile advertising campaigns. This is according to new research carried out by the Consumer Analysis Group (CAG) and commissioned by Sony. The study reports that 48% of licence fee payers do not yet know how… Continue reading Majority Of UK Viewers Confused Over Digital Television

A recent advertising blitz by the Outdoor Advertising Association designed to attract more attention to the medium has returned impressive results, with over 80% of agencies approving of the campaign.The Proving Outdoor Works initiative used a series of pop art explosions to promote the benefits of outdoor as a powerful marketing medium. The OAA has… Continue reading Outdoor Awareness Campaign Hailed A Success

Demand is growing across Europe for high definition television (HDTV), with more then 17 million homes expected to have HD-equipped sets by 2008, according to a new report from Strategy Analytics. HDTV is a television display technology that offers higher resolution pictures and sound quality similar to that of a compact disc. It typically uses… Continue reading Demand For HDTV Grows In Europe, Says Strategy Analytics

Emap Performance has announced plans to cut a number of jobs across its radio and music magazine business as part of an ongoing strategy designed to cut costs and increase profit margins.The cuts are expected to affect all departments at Emap Performance including its magazine publishing arm, which houses a range of music titles including… Continue reading Emap Performance Restructures To Cut Costs

Future Publishing, the special-interest consumer magazine company, has announced the appointment of Robert Price as managing director of its UK business with immediate effect.Price, formerly publishing director of Future’s entertainment and games divisions, replaces chief operating officer, Collin Morrison, who left the company to pursue personal interests last September.The newly created role will see Price… Continue reading Price Is Right For Top Job At Future Publishing

UK cable operator, Telewest Communications, dramatically reduced its losses during 2003 as the benefits of its financial restructure and a return to focus on customer relationship have begun to bear fruit. Losses at the company were down from £2.2 billion in 2002 to just £272 million last year. Group operating loss was reduced from £1.9… Continue reading Telewest Turns The Corner As Loss Declines

Digital marketing company ValueClick is claiming a first in online advertising with the launch of an innovative new campaign using technology that allows consumers to purchase products within the ads themselves.The technology comprises a secure skyscraper that guarantees online consumers a risk-free buying experience covering the entire purchase process from credit card checking through to… Continue reading New Format Could Revolutionise Online Advertising

MegaPoster UK secured the contract to provide a giant poster campaign to launch Halifax’s latest high interest savings account.The campaign will run through March and will use a range of MegaPoster sites in London, Birmingham and Leeds featuring Halifax’s familiar singing staff-member, Howard Brown.Commenting on the deal, Ian Bohn, sales and marketing director at MegaPoster… Continue reading MegaPoster Banks On Halifax To Extend Portfolio

New research reveals that more than half of UK households don’t know the difference between analogue and digital television, despite a series of high-profile advertising campaigns.The study, commissioned by audio equipment manufacturer Sony, shows that a staggering 48% of licence fee payers do not know how to receive the BBC’s digital terrestrial service, Freeview.The findings… Continue reading Majority Of UK Viewers Confused Over Digital Television

Magazine group Future Publishing saw a positive day’s trading yesterday with shares rising by 5.22% to close at 70˝p following a good set of financial results. The publisher saw turnover rise by 11% to £182.7 million during 2003, whilst operating profit rose by 24% to £22.5 million for the full year (see Future Sets Maiden… Continue reading Sharewatch: Future Soars Following Positive Results